Creative Director & Content Strategist Needed
About the Role
We are looking for a Creative Director & Content Strategist who understands that "pretty" content is useless if it doesn't convert. You won't just be "posting to social media"—you will be the visual architect for a high-growth electrical services brand. You will work directly under the acting CMO to bridge the gap between organic brand building and high-performance paid advertising.
Your goal: Produce high-quality assets that lower our ad costs (CPCs) and build "Speed to Trust" with our local audience.
Core Responsibilities
• Creative Strategy: Research local market trends and competitor ads to develop monthly content calendars that actually resonate with homeowners.
• Organic Ecosystem: Manage and execute daily posts across Facebook, Instagram, TikTok, Yelp, Nextdoor, Google business profile, Thumbtack and any other future channels we discover. Focus on educational content, project showcases, and behind-the-scenes "human" elements.
• Ad Creative Production: Design and script "Scroll Stopper" ads for Meta and Google. You will take winning organic concepts and "polish" them into high-converting paid assets.
• Direct Response Design: Create high-converting landing page visuals and ad graphics using proven direct-response principles (hooks, benefits, clear CTAs).
• Brand Ownership: Ensure a cohesive "look and feel" across all platforms, ensuring the brand looks like the #1 authority in the local market.
• Feedback Loop: Participate in weekly performance reviews. We will provide the data (CTRs, Conversion Rates), and you will provide the creative iterations to improve them.
Apply Now
Apply Now
We are looking for a Creative Director & Content Strategist who understands that "pretty" content is useless if it doesn't convert. You won't just be "posting to social media"—you will be the visual architect for a high-growth electrical services brand. You will work directly under the acting CMO to bridge the gap between organic brand building and high-performance paid advertising.
Your goal: Produce high-quality assets that lower our ad costs (CPCs) and build "Speed to Trust" with our local audience.
Core Responsibilities
• Creative Strategy: Research local market trends and competitor ads to develop monthly content calendars that actually resonate with homeowners.
• Organic Ecosystem: Manage and execute daily posts across Facebook, Instagram, TikTok, Yelp, Nextdoor, Google business profile, Thumbtack and any other future channels we discover. Focus on educational content, project showcases, and behind-the-scenes "human" elements.
• Ad Creative Production: Design and script "Scroll Stopper" ads for Meta and Google. You will take winning organic concepts and "polish" them into high-converting paid assets.
• Direct Response Design: Create high-converting landing page visuals and ad graphics using proven direct-response principles (hooks, benefits, clear CTAs).
• Brand Ownership: Ensure a cohesive "look and feel" across all platforms, ensuring the brand looks like the #1 authority in the local market.
• Feedback Loop: Participate in weekly performance reviews. We will provide the data (CTRs, Conversion Rates), and you will provide the creative iterations to improve them.
Apply Now
Apply Now