Web Landscape Strategist - Pharma (REMOTE)
Web Landscape Strategist - Pharma Remote This is a remote US-based role, working Eastern time zone. Philadelphia, PA, US Permanent | Pharmaceutical / Bio-tech A few notes about this role: • mid-sr level -- a doer, so not too high-level • MUST have a good amount of pharma in marketing/research • web trends/web landscape best practices (not social or digital advertising) • competitive research/intelligence - 2ndary research of other pharma cos and industries that may apply • some data analysis -- Google Analytics to present data to back up the research • presentation/reporting skills • client prefers less agency experience and more in-house (or a mix) • Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) --Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) --Specific in-house pharma experience as opposed to agency --Experience with data sets, especially competitive intelligence and/or external trends --Understanding of web analytics, Google Analytics --Independent worker and strong collaborator • -Experience with competitive analysis tools --Excellent communicator Specific responsibilities include: • Competitive web landscape insights gathering and analysis - secondary research • Gathering, cataloging and analyzing global and country web-related market research • Regulatory insights gathering, including cataloging of country-level restrictions for web • Gathering output from CX work as input into commercial web strategy • Proposal for gathering additional HCP and HCC/patient insights for web • Additional support for web team, as needed Apply tot his job