Senior Director, Growth Marketing – Credit Card
Job Description:
• Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives.
• Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments.
• Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges.
• Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business.
• Champion a test-and-learn culture across paid, owned, and emerging channels.
• Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem.
• Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition.
• Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback.
• Partner with analytics on attribution, forecasting, and investment insights.
• Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention.
• Own onboarding and early engagement programs that drive first purchase and FanCash behaviors.
• Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits.
• Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events.
• Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle.
• Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience.
• Set KPIs, growth roadmaps, and executive reporting frameworks.
• Ensure compliance with legal, risk, and regulatory requirements.
• Manage agencies and external partners to execute the growth strategy.
Requirements:
• 10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles.
• Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization.
• Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell.
• Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus.
• Highly analytical, strong communicator, and skilled at influencing senior stakeholders.
• Passion for sports and Fanatics’ mission.
Benefits:
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• Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives.
• Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments.
• Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges.
• Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business.
• Champion a test-and-learn culture across paid, owned, and emerging channels.
• Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem.
• Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition.
• Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback.
• Partner with analytics on attribution, forecasting, and investment insights.
• Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention.
• Own onboarding and early engagement programs that drive first purchase and FanCash behaviors.
• Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits.
• Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events.
• Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle.
• Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience.
• Set KPIs, growth roadmaps, and executive reporting frameworks.
• Ensure compliance with legal, risk, and regulatory requirements.
• Manage agencies and external partners to execute the growth strategy.
Requirements:
• 10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles.
• Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization.
• Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell.
• Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus.
• Highly analytical, strong communicator, and skilled at influencing senior stakeholders.
• Passion for sports and Fanatics’ mission.
Benefits:
Apply tot his job
Apply To this Job