Media Buyer – Meta
Job Description:
• Own the Meta ad accounts for 5–10 DTC brands, managing budgets from $50K–$500K+/month.
• Develop, launch, and scale paid social strategies across Meta with a deep understanding of creative testing frameworks, offer iteration, and funnel optimization.
• Collaborate with the creative team to direct content strategy based on performance data (hooks, thumbstop ratios, retention, CTA performance).
• Monitor performance daily, identify trends, and rapidly iterate toward CPA/CAC and MER targets.
• Manage full-funnel performance: prospecting, retargeting, and LTV optimization.
• Use data tools like Motion, Triple Whale, Polar, or Northbeam to extract actionable insights.
• Lead client communication on performance insights, strategy shifts, and growth opportunities.
• Document and refine media buying SOPs and testing frameworks for scale.
• Mentor and support junior media buyers and analysts.
Requirements:
• 5+ years of direct Meta buying experience in a performance-driven DTC environment.
• Proven track record of scaling DTC brands from Apply tot his job
Apply To this Job
• Own the Meta ad accounts for 5–10 DTC brands, managing budgets from $50K–$500K+/month.
• Develop, launch, and scale paid social strategies across Meta with a deep understanding of creative testing frameworks, offer iteration, and funnel optimization.
• Collaborate with the creative team to direct content strategy based on performance data (hooks, thumbstop ratios, retention, CTA performance).
• Monitor performance daily, identify trends, and rapidly iterate toward CPA/CAC and MER targets.
• Manage full-funnel performance: prospecting, retargeting, and LTV optimization.
• Use data tools like Motion, Triple Whale, Polar, or Northbeam to extract actionable insights.
• Lead client communication on performance insights, strategy shifts, and growth opportunities.
• Document and refine media buying SOPs and testing frameworks for scale.
• Mentor and support junior media buyers and analysts.
Requirements:
• 5+ years of direct Meta buying experience in a performance-driven DTC environment.
• Proven track record of scaling DTC brands from Apply tot his job
Apply To this Job