Director – Growth Marketing
Job Description:
• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results.
• Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
• Manage a small internal team of performance marketers and agency partners.
• Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions.
• Lead performance marketing planning and execution across the medical channel sales organization.
• Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities.
• Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
• Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
• Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics.
• Supports diverse hiring and related initiatives to meet company goals.
Requirements:
• A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
• In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms
• Experience managing paid media budgets >$5M/yr
• Strong analytical skills, comfortable running comprehensive data analyses
• Passion for using data to derive insights and drive business and marketing decisions
• Experience with web analytics and visualization tools
• Proven experience in effectively guiding external agency relationships
• Strong communication and collaboration skills
• Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams
• Capability to be collaborative and team-oriented
• Ability to be a passionate problem solver that can operate at a strategic and executional level
• Dedication to building high-performing teams while also supporting employees’ career growth in individual ways
• Capacity to invite and use the opinions and perspectives of others
• Strong commitment to company mission and values
• Ability to work independently and collaboratively in a fast-paced, dynamic environment
• Capability to respectfully share and accept feedback willingly from all levels of the organization.
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Two weeks of paid “Refresh” leave
• 80 hours of paid sick leave annually
• 11 paid holidays throughout the calendar year
• Paid disability leave
• Paid parental / pregnancy leave
• Flexible Spending Accounts (FSA)
• Tuition reimbursement
• Employee Assistance Program
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• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results.
• Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
• Manage a small internal team of performance marketers and agency partners.
• Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions.
• Lead performance marketing planning and execution across the medical channel sales organization.
• Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities.
• Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
• Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
• Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics.
• Supports diverse hiring and related initiatives to meet company goals.
Requirements:
• A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
• In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms
• Experience managing paid media budgets >$5M/yr
• Strong analytical skills, comfortable running comprehensive data analyses
• Passion for using data to derive insights and drive business and marketing decisions
• Experience with web analytics and visualization tools
• Proven experience in effectively guiding external agency relationships
• Strong communication and collaboration skills
• Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams
• Capability to be collaborative and team-oriented
• Ability to be a passionate problem solver that can operate at a strategic and executional level
• Dedication to building high-performing teams while also supporting employees’ career growth in individual ways
• Capacity to invite and use the opinions and perspectives of others
• Strong commitment to company mission and values
• Ability to work independently and collaboratively in a fast-paced, dynamic environment
• Capability to respectfully share and accept feedback willingly from all levels of the organization.
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Two weeks of paid “Refresh” leave
• 80 hours of paid sick leave annually
• 11 paid holidays throughout the calendar year
• Paid disability leave
• Paid parental / pregnancy leave
• Flexible Spending Accounts (FSA)
• Tuition reimbursement
• Employee Assistance Program
Apply tot his job
Apply To this Job