Sr. Marketing Strategy Manager - runDisney
A runDisney race is anything but ordinary. As a member of the runDisney Marketing Strategy Team, youll be a part of that extraordinary magic that can take our audiences under the sea or off to a galaxy far, far away. From 5Ks to full marathons and distinct Disney Challenges, Disney characters, live entertainment and a commemorative Disney finisher medal all await our Guests. At runDisney, every... mile is magic.
As Senior Marketing Strategy Manager with runDisney, you will lead a team of passionate, strategic thinkers to develop marketing strategy and go-to-market plans for our onsite and virtual events that drive direct and strategic value for Walt Disney World. You will be the primary point of contact for cross-functional Centers of Excellence and Business Development partners. Your responsibilities include leading strategic inputs and roadmaps, integrated communications planning, website management, event communications, partner management, long-term calendar planning and integration efforts, and other duties as assigned.
You will report to the Senior Manager, Marketing Strategy.
Marketing Strategy/Brand Management:
Serve as primary brand steward, ensuring strong product positioning, in alignment with consumer insights and trends, Disney differentiators, and business needs
Serve as key leader of the brand strategy team for runDisney, developing roadmaps and integrated communication plans throughout the year for onsite and virtual events
Lead segmentation strategies and consumer informed messaging to support business growth across key markets
Lead the development of after-action reviews through research and analysis, including measurements, results and actionable insights to inform future growth strategy
Collaborate with Centers of Excellence and other partners in the development of runDisney marketing communications, website and branding efforts that lead to an elevated Guest experience
Provide leadership to other marketing team members in the development of strategic documents and COE inputs
Partner Management:
Drive additional awareness and message integration through partnerships with key internal synergy marketing partners including Annual Passholders, Disney Vacation Club, Disney Cruise Line, Golden Oak and Club 33
Provide oversight of initiatives with external partners (Corporate Sponsors) leading up to and during events
Provide thought partnership and recommendations for Groups and Charities team
Products and Services:
Provide oversight of strategies to up-sell ancillary products and merchandise to existing runners
Work with Integration team to develop tools to educate guests and encourage conversion
Content Creation Support:
Lead brand and content creation efforts leveraging internal and external partners, closely collaborating with social media lead
Collaborate with internal teams in the development of broadcast/filming needs leading up to and during all onsite events
Review and provide strategic feedback on captured footage to ensure brand and legal compliance
Basic Qualifications:
Minimum 7 years experience in marketing strategy and/or account management
Ability to think strategically and make decisions based on data analysis, business needs and guest experience
Experience leading and executing Roadmaps, ICPs and CRM tactics
Experience working with multiple marketing platforms including: CRM, digital media, website, social media, search marketing, print, outdoor and collateral
Experience building positive inter-departmental relationships to achieve results and leading partner teams
Ability to multi-task and meet quick deadlines in a fast-paced environment
Strong written and verbal communication skills
Strong presentation skills and ability to interact with senior executives
Proficient in Microsoft Office Suite and presentation development
Preferred Qualifications:
Extensive knowledge of the Walt Disney Company and Disney Parks
Experience leading direct reports
Experience or interest working with running and/or fitness industry
Experience in multicultural marketing strategy
Proficient in Spanish
Video production knowledge
Required Education:
Bachelors in Marketing, Communications, or related field
Preferred Education:
MBA, or Masters in Marketing, Communications, or related field
Additional Information:
This is a Full-time role
This position may be located in Celebration, FL or Kissimmee, FL
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DXMarketing
#LI-NH3
Apply Now
As Senior Marketing Strategy Manager with runDisney, you will lead a team of passionate, strategic thinkers to develop marketing strategy and go-to-market plans for our onsite and virtual events that drive direct and strategic value for Walt Disney World. You will be the primary point of contact for cross-functional Centers of Excellence and Business Development partners. Your responsibilities include leading strategic inputs and roadmaps, integrated communications planning, website management, event communications, partner management, long-term calendar planning and integration efforts, and other duties as assigned.
You will report to the Senior Manager, Marketing Strategy.
Marketing Strategy/Brand Management:
Serve as primary brand steward, ensuring strong product positioning, in alignment with consumer insights and trends, Disney differentiators, and business needs
Serve as key leader of the brand strategy team for runDisney, developing roadmaps and integrated communication plans throughout the year for onsite and virtual events
Lead segmentation strategies and consumer informed messaging to support business growth across key markets
Lead the development of after-action reviews through research and analysis, including measurements, results and actionable insights to inform future growth strategy
Collaborate with Centers of Excellence and other partners in the development of runDisney marketing communications, website and branding efforts that lead to an elevated Guest experience
Provide leadership to other marketing team members in the development of strategic documents and COE inputs
Partner Management:
Drive additional awareness and message integration through partnerships with key internal synergy marketing partners including Annual Passholders, Disney Vacation Club, Disney Cruise Line, Golden Oak and Club 33
Provide oversight of initiatives with external partners (Corporate Sponsors) leading up to and during events
Provide thought partnership and recommendations for Groups and Charities team
Products and Services:
Provide oversight of strategies to up-sell ancillary products and merchandise to existing runners
Work with Integration team to develop tools to educate guests and encourage conversion
Content Creation Support:
Lead brand and content creation efforts leveraging internal and external partners, closely collaborating with social media lead
Collaborate with internal teams in the development of broadcast/filming needs leading up to and during all onsite events
Review and provide strategic feedback on captured footage to ensure brand and legal compliance
Basic Qualifications:
Minimum 7 years experience in marketing strategy and/or account management
Ability to think strategically and make decisions based on data analysis, business needs and guest experience
Experience leading and executing Roadmaps, ICPs and CRM tactics
Experience working with multiple marketing platforms including: CRM, digital media, website, social media, search marketing, print, outdoor and collateral
Experience building positive inter-departmental relationships to achieve results and leading partner teams
Ability to multi-task and meet quick deadlines in a fast-paced environment
Strong written and verbal communication skills
Strong presentation skills and ability to interact with senior executives
Proficient in Microsoft Office Suite and presentation development
Preferred Qualifications:
Extensive knowledge of the Walt Disney Company and Disney Parks
Experience leading direct reports
Experience or interest working with running and/or fitness industry
Experience in multicultural marketing strategy
Proficient in Spanish
Video production knowledge
Required Education:
Bachelors in Marketing, Communications, or related field
Preferred Education:
MBA, or Masters in Marketing, Communications, or related field
Additional Information:
This is a Full-time role
This position may be located in Celebration, FL or Kissimmee, FL
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DXMarketing
#LI-NH3
Apply Now