Senior Director, Consumer, Product & Technology Communications
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and weâre building the team to help push our shopping cart forward. If youâre ready to do the best work of your life, come join our table.
Instacart is a Flex First team
Thereâs no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best workâwhether itâs from home, an office, or your favorite coffee shopâwhile staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.INSTACART - SENIOR DIRECTOR OF CONSUMER, PRODUCT & TECHNOLOGY COMMUNICATIONS
Overview
About the Role
Weâre looking for a Senior Director of Consumer, Product & Technology Communications to lead this important function for the Instacart Communications team and tell stories about the Instacart brand and the innovative features weâre building in the Instacart app to transform grocery shopping and make online grocery more affordable, effortless and personalized than ever before. This dynamic leadership position will give you the opportunity to engage deeply with Instacartâs VP of Communications and leadership team across product, technology and marketing, while setting the strategy for how we elevate and evangelize product communications, technology, AI developments, data storytelling, and continue to drive our award-winning brand marketing storytelling.
About the Team
At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. The Consumer, Product & Technology Comms team is at the forefront of telling stories about how Instacart does just that.
Reporting to the Vice President of Communications, this role is a vital part of our larger Communications group that includes Corporate & Employee Communications, Shopper & Policy Communications, and Ads & Retail Communications. Together, we tell the Instacart story to a diverse audience comprising customers, shoppers, current and future employees, advertising partners, retailers, and investors.
About the Job
Key Responsibilities:
As Senior Director of Consumer, Product & Technology Communications and the leader of this function at Instacart, your role will be focused on shining a spotlight on the innovative new products and features Instacart is launching for customers, as well as elevating our consumer storytelling though unique data storytelling, brand campaigns, partnerships and innovations.
You will develop the strategy and playbook for a wide range of communications designed to support Instacartâs consumer, product and technology objectives, including product launches, new features, product demos, new technology innovations, executive thought leadership, and new product partnerships, as well as broader brand campaigns, data storytelling efforts, partnerships and more.
Drive alignment between product, marketing, engineering and communications to elevate Instacartâs product story internally and externally
Make strategic recommendations and decisions on when and how to launch products
Drive clear narratives about Instacart and our key technology and product innovations, and how they tie back to Instacartâs broader business, mission and vision
Work with internal teams to proactively source new, compelling tech and product initiatives that drive evergreen product and technology thought leadership for the company
Partner closely with the Marketing team to unearth unique brand stories that showcase how weâre delivering for consumers
Manage Instacartâs technical and engineering blog
In partnership with their team, the Senior Director will lead the development of all written materials and draft communications plans supporting consumer, product and innovation announcements, including messaging, talk tracks, FAQs, external materials (press releases, statements, blogs, op-eds), internal communications, etc.
Serve as point of contact with press on consumer, product and tech innovation stories, with a bias towards being in the news every day
Leverage existing strong consumer, product and tech media relationships to elevate consumer product awareness and coverage
Develop and foster relationships with key media and act as an effective company spokesperson
Oversee executive visibility campaigns that help spotlight the strength of Instacartâs leadership team
Oversee speaking engagements, media interviews and other external efforts that help drive consumer, product and tech innovation thought leadership for executive team, including Chief Product Officer and Chief Technology Officer
Media train and prep executives for any interview or speaking opportunities
Work cross-functionally with senior leadership and teams, including Product, Engineering, Marketing, Business Development, Legal, and Support
Partner deeply with the Marketing team to develop integrated go-to-market programs that amplify our product storytelling
Partner closely with other Communications Directors leading the Corporate, Shopper, Policy, Retailer, Ads and Employer Brand comms functions
About You
Minimum Qualifications
A Bachelorâs degree, preferably in Communications, Public Relations, Journalism, or a related field
A minimum of 17+ years of previous in-house experience leading consumer or product communications, with a focus on consumer/lifestyle products and services, brand communications, and/or technology communications
Experience managing a team and developing senior talent, as well as early-in-career team members
Deep experience working with c-suite executives and other senior leaders to drive shared outcomes
Proven track record of developing and executing successful communications strategies
Prior experience managing media relations and a strong understanding of the media landscape, including an awareness of tech and cultural trends and how theyâre covered across various media segments
Exceptional storytelling, writing, and editing skills, with an ability to tailor messages for different audiences
Outstanding organizational skills, meticulous attention to detail and impeccable judgement
Ability to maintain composure and effectiveness under pressure
Preferred Qualifications
Self-starter, highly proactive and energetic team player who is deeply committed to quality and excellence
Hands-on leader who can roll up their sleeves and manage tactical execution
Strong diplomatic and influencing skills with high emotional intelligence
Solutions-oriented; you always come to the table with ideas for how to get to âyesâ
Able to handle multiple projects at once and thrive in a very dynamic environment
Outstanding time-management and prioritization skills, with the ability to excel at multiple priorities under short deadlines
High adaptability to rapidly-changing trends, requirements, and team dynamics
A creative flair and interest in developing unique storytelling angles and ideas that will break through the crowded media landscape
Humble attitude with a team-first mentality
Elevate our consumer, product and technology narrative by joining Instacart as a Senior Director of Consumer, Product & Technology Communications. Apply today to contribute to a forward-thinking team that values transparency, creative problem-solving, and passionate storytelling in the dynamic world of online grocery and technology.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$270,000â$300,000 USDWA$259,000â$288,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$248,000â$276,000 USDAll other states$224,000â$249,000 USD
Apply Now
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and weâre building the team to help push our shopping cart forward. If youâre ready to do the best work of your life, come join our table.
Instacart is a Flex First team
Thereâs no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best workâwhether itâs from home, an office, or your favorite coffee shopâwhile staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.INSTACART - SENIOR DIRECTOR OF CONSUMER, PRODUCT & TECHNOLOGY COMMUNICATIONS
Overview
About the Role
Weâre looking for a Senior Director of Consumer, Product & Technology Communications to lead this important function for the Instacart Communications team and tell stories about the Instacart brand and the innovative features weâre building in the Instacart app to transform grocery shopping and make online grocery more affordable, effortless and personalized than ever before. This dynamic leadership position will give you the opportunity to engage deeply with Instacartâs VP of Communications and leadership team across product, technology and marketing, while setting the strategy for how we elevate and evangelize product communications, technology, AI developments, data storytelling, and continue to drive our award-winning brand marketing storytelling.
About the Team
At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. The Consumer, Product & Technology Comms team is at the forefront of telling stories about how Instacart does just that.
Reporting to the Vice President of Communications, this role is a vital part of our larger Communications group that includes Corporate & Employee Communications, Shopper & Policy Communications, and Ads & Retail Communications. Together, we tell the Instacart story to a diverse audience comprising customers, shoppers, current and future employees, advertising partners, retailers, and investors.
About the Job
Key Responsibilities:
As Senior Director of Consumer, Product & Technology Communications and the leader of this function at Instacart, your role will be focused on shining a spotlight on the innovative new products and features Instacart is launching for customers, as well as elevating our consumer storytelling though unique data storytelling, brand campaigns, partnerships and innovations.
You will develop the strategy and playbook for a wide range of communications designed to support Instacartâs consumer, product and technology objectives, including product launches, new features, product demos, new technology innovations, executive thought leadership, and new product partnerships, as well as broader brand campaigns, data storytelling efforts, partnerships and more.
Drive alignment between product, marketing, engineering and communications to elevate Instacartâs product story internally and externally
Make strategic recommendations and decisions on when and how to launch products
Drive clear narratives about Instacart and our key technology and product innovations, and how they tie back to Instacartâs broader business, mission and vision
Work with internal teams to proactively source new, compelling tech and product initiatives that drive evergreen product and technology thought leadership for the company
Partner closely with the Marketing team to unearth unique brand stories that showcase how weâre delivering for consumers
Manage Instacartâs technical and engineering blog
In partnership with their team, the Senior Director will lead the development of all written materials and draft communications plans supporting consumer, product and innovation announcements, including messaging, talk tracks, FAQs, external materials (press releases, statements, blogs, op-eds), internal communications, etc.
Serve as point of contact with press on consumer, product and tech innovation stories, with a bias towards being in the news every day
Leverage existing strong consumer, product and tech media relationships to elevate consumer product awareness and coverage
Develop and foster relationships with key media and act as an effective company spokesperson
Oversee executive visibility campaigns that help spotlight the strength of Instacartâs leadership team
Oversee speaking engagements, media interviews and other external efforts that help drive consumer, product and tech innovation thought leadership for executive team, including Chief Product Officer and Chief Technology Officer
Media train and prep executives for any interview or speaking opportunities
Work cross-functionally with senior leadership and teams, including Product, Engineering, Marketing, Business Development, Legal, and Support
Partner deeply with the Marketing team to develop integrated go-to-market programs that amplify our product storytelling
Partner closely with other Communications Directors leading the Corporate, Shopper, Policy, Retailer, Ads and Employer Brand comms functions
About You
Minimum Qualifications
A Bachelorâs degree, preferably in Communications, Public Relations, Journalism, or a related field
A minimum of 17+ years of previous in-house experience leading consumer or product communications, with a focus on consumer/lifestyle products and services, brand communications, and/or technology communications
Experience managing a team and developing senior talent, as well as early-in-career team members
Deep experience working with c-suite executives and other senior leaders to drive shared outcomes
Proven track record of developing and executing successful communications strategies
Prior experience managing media relations and a strong understanding of the media landscape, including an awareness of tech and cultural trends and how theyâre covered across various media segments
Exceptional storytelling, writing, and editing skills, with an ability to tailor messages for different audiences
Outstanding organizational skills, meticulous attention to detail and impeccable judgement
Ability to maintain composure and effectiveness under pressure
Preferred Qualifications
Self-starter, highly proactive and energetic team player who is deeply committed to quality and excellence
Hands-on leader who can roll up their sleeves and manage tactical execution
Strong diplomatic and influencing skills with high emotional intelligence
Solutions-oriented; you always come to the table with ideas for how to get to âyesâ
Able to handle multiple projects at once and thrive in a very dynamic environment
Outstanding time-management and prioritization skills, with the ability to excel at multiple priorities under short deadlines
High adaptability to rapidly-changing trends, requirements, and team dynamics
A creative flair and interest in developing unique storytelling angles and ideas that will break through the crowded media landscape
Humble attitude with a team-first mentality
Elevate our consumer, product and technology narrative by joining Instacart as a Senior Director of Consumer, Product & Technology Communications. Apply today to contribute to a forward-thinking team that values transparency, creative problem-solving, and passionate storytelling in the dynamic world of online grocery and technology.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$270,000â$300,000 USDWA$259,000â$288,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$248,000â$276,000 USDAll other states$224,000â$249,000 USD
Apply Now