Senior Digital Advertising Strategist

Core Responsibilities - Strategic Leadership & Execution Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region.Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets.Develop and refine advertising best practices, ensuring structured and scalable campaign management processes.Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams.Identify and implement automation opportunities to improve campaign efficiency and performance.Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence.Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising. Core Responsibilities - Performance Optimization & Innovation Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency.Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods.Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance.Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively.Utilize 3rd-party tools to enhance advertising performance and automation. Core Responsibilities - Stakeholder & Partner Management Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals.Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations.Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact.Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly.Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes. Qualifications & Experience 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.).Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools.Experience of leading a team and mentoring colleagues would be a plus.Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment.Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations.Hands-on experience with third-party tools is a plus.Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies is a plus.Strong client management skills, with the ability to navigate complex relationships and drive business outcomes.Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders.Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively.A proactive mindset with a focus on continuous improvement, automation, and innovation. Our Core Values Data Fanatics: Our edge is always found in the dataPartner Obsessed: We are obsessed with partner successTeam of Doers: We have a bias for actionGamechangers: We encourage innovation Additional Information Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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