Senior Brand Ecommerce Manager, Home Care
About the position Responsibilities • Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners. • Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices. • Leads across departments and agencies to define and build a seamless data-driven path to purchase. • Accountable for creative team briefings and content approvals. • Identifies channel/customer-specific product assortment and act on priorities via investment mix. • Leverages data to measure investment returns and track market performance. • Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability. • Actively responds by managing menu placement, taxonomy, share of search and digital shelf. • Oversees promotion and campaign management in coordination with agency support. • Identifies test and learn beta programs. • Coordinates product launches online with Global New Products and Brand marketing. • Brings forward new product opportunities and works with cross-functional team to quickly bring to market. • Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team. • In partnership with Director, ecommerce profitability work to drive a robust multi-year strategy to improve profitability in ecommerce. • Manage online business and strategy among pet specialty retailers such as Chewy, Petco, & Petsmart. • Oversee the cat litter digital strategy across key customers while partnering with the digital strategy team. • Manage the ecommerce business of baking soda and household cleaners in partnership with the brand team. Requirements • Bachelor's Degree Required, MBA Preferred. • Minimum 7 years of ecommerce and brand marketing experience. • Proven history of driving ecommerce sales growth. • Experience establishing ecommerce process across multiple departments and agencies. • Exceptional skills in creating ecommerce reporting systems and strategies with diverse datasets. • Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management. • Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. • DTC experience a plus. Nice-to-haves • Change management experience preferred. • Significant passion and aptitude for metrics and quantitative analysis. • Ability to turn analysis into action and financial results. Apply tot his job