Sales Intern Laconia NH
We are currently hiring a Sales Intern in Laconia, NH. This is a full-time 10-week summer internship running from June 1, 2026 – August 7, 2026.
This internship will expose students to the alcoholic beverage industry by learning to merchandise, promote and sell our brands (Sam Adams, Dogfish Head, Angry Orchard, Twisted Tea and Truly). Throughout the summer, you will work both independently and, in a team, dynamic, to increase the availability and visibility of products in local accounts (bars, restaurants, grocery & liquor stores).
What you’ll Brew
Execute impactful promotions for accounts in the On Premise (bars/restaurants) and Off Premise (grocery & liquor stores), sampling events, and festivals
Improve conditions and merchandise accounts by building displays, resetting coolers and
Displaying point of sale items to increase visibility of our brands
Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
Learn about the Boston Beer Company portfolio, selling process, 3-tier system and sales within the alcoholic beverage industry
What Ingredients You’ll Bring
Minimum Qualifications
Must be currently enrolled in an accredited four-year college or university
Must be at least 21 years of age
Must have a valid driver’s license
Must have a registered and insured vehicle, and ability to drive to and from accounts continuously
Must be able to work nights and weekends throughout the summer
Minimum of a 10-week commitment starting early June through August
In accordance with pay transparency laws the rate for this role if hired is $19 - $21 an hour.
This internship will expose students to the alcoholic beverage industry by learning to merchandise, promote and sell our brands (Sam Adams, Dogfish Head, Angry Orchard, Twisted Tea and Truly). Throughout the summer, you will work both independently and, in a team, dynamic, to increase the availability and visibility of products in local accounts (bars, restaurants, grocery & liquor stores).
What you’ll Brew
Execute impactful promotions for accounts in the On Premise (bars/restaurants) and Off Premise (grocery & liquor stores), sampling events, and festivals
Improve conditions and merchandise accounts by building displays, resetting coolers and
Displaying point of sale items to increase visibility of our brands
Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
Learn about the Boston Beer Company portfolio, selling process, 3-tier system and sales within the alcoholic beverage industry
What Ingredients You’ll Bring
Minimum Qualifications
Must be currently enrolled in an accredited four-year college or university
Must be at least 21 years of age
Must have a valid driver’s license
Must have a registered and insured vehicle, and ability to drive to and from accounts continuously
Must be able to work nights and weekends throughout the summer
Minimum of a 10-week commitment starting early June through August
In accordance with pay transparency laws the rate for this role if hired is $19 - $21 an hour.