[Remote] Sr. Marketing Data Analyst

Note: The job is a remote job and is open to candidates in USA. Coda Search│Staffing is seeking a Sr. Marketing Data Analyst to support the development of communication outreach and nurturing strategies for marketing automation and email campaigns. The role involves developing reporting objectives, managing Google Analytics accounts, analyzing data, and monitoring campaign performance to maximize engagement and conversion opportunities. Responsibilities • Develop reporting objectives and key performance indicators to identify trends and evaluate the success of client initiatives and objectives. • Establish benchmarks and analyze reporting data to monitor program performance. • Manage Google Analytics accounts, including Google Tag Manager, custom segments, goal tracking, etc., across website, email, and media assets. • Work closely with the development team to manage, implement, and QA necessary tracking codes and campaign execution across brands, channels, and systems. • Manage weekly, monthly, and quarterly reports, leveraging database analysis skills, as well as data visualization and business intelligence tools. • Monitor cross-channel marketing campaign performance and website engagement for key clients. Skills • 4 to 6 years of digital marketing and marketing automation experience • Robust working knowledge of Google Analytics, Google Data Studio, Tableau, or any similar tools • Exceptional analytical ability and critical thinking skills • Strong understanding of the digital marketing landscape • Working knowledge of marketing automation platforms (Marketo, Salesforce Marketing Cloud, and/or HubSpot); certification is a plus • Strong background in analyzing campaign data and drawing conclusions • Experience articulating email campaign structure and analytics findings (written and in person) • Expertise in developing lead scoring, nurture, and drip campaigns • Strong understanding of Google Ads, DoubleClick, Google Tag Manager, and UTM tagging • Strong organization and written/oral communication skills • Attention to detail is a must • Ability to thrive in a fast-paced, rapidly changing environment • HTML development skills are a plus Company Overview • At Coda, we believe the best way to serve our clients is through an inclusive and personalized approach. We’re not order-takers, we’re consultants. It was founded in 2011, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is Apply tot his job