[Remote] Senior Director Marketing - Growth and Digital

Note: The job is a remote job and is open to candidates in USA. WHEN Justice is a mission-driven nonprofit focused on holding corporations accountable for environmental and human harm. The Director of Marketing – Growth & Digital will lead the organization's digital marketing efforts, designing strategies to drive audience growth and revenue impact across campaigns.

Responsibilities
• Define and execute an integrated marketing strategy aligned with organizational and fundraising priorities
• Translate brand strategy and narrative architecture into scalable, multi-channel execution frameworks
• Develop annual and quarterly marketing roadmaps with clear performance targets
• Partner closely with Portfolio and Legal Strategy to align campaign launches with growth and revenue goals
• Establish clear marketing ownership of audience growth and performance metrics
• Build scalable audience acquisition and engagement strategies across owned, organic, and paid channels
• Establish testing and experimentation frameworks that improve performance over time
• Drive conversion optimization across campaigns, landing pages, and donation pathways
• Build repeatable launch playbooks capable of supporting increasing campaign volume
• Ensure campaign performance strengthens overall audience and revenue systems rather than operating in isolation
• Oversee social, video, and owned channel strategy and operations
• Ensure channel execution aligns with brand guardrails while optimizing for audience engagement and growth
• Strengthen collaboration between content, campaign strategy, and performance measurement
• Clarify workflows and reduce approval friction to increase iteration speed
• Partner with fundraising leadership to align campaign visibility with revenue goals
• Support fundraising strategy and execution as the function develops with a focus on digital crowdfunding
• Translate audience engagement into sustainable funding streams
• Ensure marketing metrics connect clearly to revenue outcomes
• Implement marketing dashboards and KPI frameworks
• Define and track metrics for audience growth, engagement, conversion, and revenue contribution
• Manage marketing budget and ensure disciplined allocation of resources
• Build scalable documentation and operational processes as the organization grows

Skills
• Bachelor's degree in Marketing, Business, Analytics, or related field
• 8+ years progressive marketing experience, including experience building or scaling an integrated marketing function
• Demonstrated success driving measurable audience growth and performance outcomes across digital channels
• Experience developing and executing integrated go-to-market strategies in mission-driven, nonprofit, advocacy, or high-growth environments
• Strong digital fluency across owned, organic, and paid channels, including experience with experimentation and conversion optimization
• Proven ability to translate brand strategy into disciplined, performance-oriented execution
• Experience implementing reporting frameworks, dashboards, and KPI tracking systems
• Experience managing cross-functional teams and collaborating across brand, strategy, and fundraising functions
• Comfort operating in a fast-moving, evolving environment with high standards for rigor and credibility
• Strong judgment, communication skills, and ability to partner directly with CEO-level leadership

Benefits
• Comprehensive medical, dental, and vision coverage, including family coverage options
• Eligibility to participate in a 401(k) retirement savings plan
• 20 days of paid time off annually
• 12 paid holidays per year

Company Overview
• WHEN is a force for accountability – leveraging capital, media, and the law to turn outrage into outcomes. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://whenjustice.org.

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