[Remote] Creative Director, Digital IPs

Note: The job is a remote job and is open to candidates in USA. Mindalter is a digital content studio focused on building and scaling AI-native brands and digital personalities across social platforms. As the Creative Director, you will lead the creative direction of the AI influencer ecosystem, ensuring engagement through narrative and identity while managing a team of Brand Managers.

Responsibilities
• Lead creative direction across all AI influencer brands — identity, voice, narrative, and visual coherence
• Maintain full creative and brand context across every IP — existing and in development
• Run creative workshops with Brand Managers and production teams to elevate output, build shared standards, and drive creative energy
• Refine and strengthen creator identity and narrative consistency across the full portfolio
• Design and deploy repeatable content frameworks optimized for virality and engagement
• Review creator performance daily — translating data into creative strategy and fast iteration
• Motivate, challenge, and energize Brand Managers — setting the bar and holding it with clear communication and direct feedback
• Drive the launch of new IPs from zero to traction with clear identity and narrative from day one

Skills
• 6+ years of creative leadership experience — leading teams and owning outcomes, not just producing work
• Proven experience leading creative workshops and developing teams of 5–15 people
• Demonstrated ability to motivate, direct, and hold creative authority across a team — this is non-negotiable
• Strong communication and feedback skills — you make people better, not just busier
• Experience directing high-performing social or content brands with measurable results
• Proven success building or scaling internet-native content (TikTok / IG / YouTube / meme ecosystems)
• Strong narrative and character development skills — you know how to make people care about a persona
• Deep, native understanding of internet culture — formats, pacing, trends, and shareability
• Performance-driven mindset — you've owned creative outcomes tied to real metrics
• Track record of thriving in fast-paced, experimental, ambiguous environments
• You have experience with influencer brands, media companies, or creator economy startups
• Have been involved in viral content ecosystems or meme/media brands
• Startup or high-growth environment experience

Company Overview
• We're building one of the most ambitious projects at the intersection of AI and internet culture. Gamer-led AI Influencer studio. It was founded in 2024, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.mindalter.ai/.

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