Marketing Manager, Demand Generation North America

Remote Full-time
ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION

Sinch is looking for a Marketing Manager, Demand Generation – North America to join the Mailjet marketing team and drive demand generation and pipeline growth for Mailjet’s mid-market segment in the North American region.

Your mission is: build and execute a scalable demand generation strategy that consistently drives qualified pipeline and revenue for the North American mid-market segment.

This role is for a results-obsessed demand marketer who deeply understands the US market and is motivated by seeing their work translate directly into measurable growth. As the primary marketing partner to our North American Sales team, you will have the autonomy to define your approach and take full ownership of regional pipeline performance.

DESCRIPTION
• Design and execute a multi-channel demand generation strategy to achieve pipeline and growth targets for the North American mid-market segment
• Orchestrate integrated, full-funnel programs across channels like:
• Paid media (search, social, display)
• Website and conversion-focused digital campaigns
• Content syndication, webinars and partner campaigns
• Own lead generation, nurturing, and conversion in close alignment with Sales and SDRs
• Translate product value into compelling messaging, content, and thought leadership that engages decision-makers and drives demand
• Identify, test, and scale new demand channels and tactics to accelerate growth
• Analyze campaign and funnel performance, using data to optimize conversion, efficiency, and ROI
• Collaborate with Sales, Product Marketing, and RevOps to align messaging, targeting, and execution.
• REQUIREMENTS
• 5+ years of experience in B2B marketing, ideally in a SaaS environment

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