Lead Data Analyst, Marketing
About the position
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Responsibilities
• Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties.
• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.
Requirements
• Experience BI, analytics, or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.
• Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.
• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.
Benefits
• profit-sharing bonus
• competitive benefits
Apply tot his job
Apply To this Job
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Responsibilities
• Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties.
• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.
Requirements
• Experience BI, analytics, or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.
• Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.
• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.
Benefits
• profit-sharing bonus
• competitive benefits
Apply tot his job
Apply To this Job