Integrated Marketing Specialist-Growth Marketing; Remote Austin, TX
Position: Integrated Marketing Specialist-Growth Marketing (Remote) Austin, TX Location: Remote Work anywhere in the US, must live in the US We are seeking an Integrated Marketing Specialist to be an integral part of the growth marketing team. Reporting to the Growth Marketing Director, this is a chance to join a dynamic, innovative team that embraces a growth mind-set to maximize output and results. ABOUT THE COMPANY A leader in online education, Continued is composed of passionate individuals dedicated to empowering professionals, enhancing careers, strengthening teams. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated, and highly skilled. We are passionate about our work and our professions and we’re looking for another team member to join our cause. We are certified as a great workplace, ranked #35 in Fortune's 2025 Best Medium Workplaces, ranked #18 in Fortune's 2025 top 25 Small & Medium Workplaces for Women, and ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennia ls by the independent analysts at Great Place to Work®. Learn more about us at ABOUT THE TEAM The Growth Marketing team focuses on growth through data-driven and ingenuitive strategies. We use a variety of tactics to maximize conversion, optimize campaigns and processes, and expand and engage audiences. These efforts drive sustainable growth and enable us to reach business goals. WHO YOU ARE • Data-driven • Results-oriented • Constantly experimenting and iterating • Have a keen eye for B2C effective creative and copy • Collaborating always — across diverse company teams, creative, product, copy, sales, tech • Communicating effectively and communicating again • Documenting to drive results and communicate • Are semi-technical, learn and apply complex processes • Have worked in marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail WHAT YOU’LL DO • Lead campaigns and A-B testing strategies across growth marketing channels • Campaign management pipeline for the A-B testing tool • Own companies scheduled sales promotions. The coordination, collaboration, execution, reporting and presentation. • Campaign execution onsite • Coordinate product launches with product and tech teams, including QA testing on behalf of Growth Marketing • Campaign analysis and reporting as well as present findings • Identify and implement opportunities to streamline campaign workflows through automation and AI tools, reducing manual lift and improving team efficiency • Document campaign processes and contribute to a culture of operational clarity and continuous improvement PERFORMANCE MEASUREMENTS This position’s success will be measured and evaluated by the following metrics: • Positive contribution to lead generation, paid subscriptions, member retention, and engagement rates • Campaigns executed on time and error-free • Clear, thorough documentation of owned processes and campaigns • Effective management of multiple concurrent projects • Timely and complete communication with the Growth Marketing team and key stakeholders • Consistent demonstration of company Core Values EDUCATION AND SKILL REQUIREMENTS • 3+ years of experience in two or more of the marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail • Bachelor's degree in marketing, business, or a related field • Confident presenter - comfortable sharing campaign strategy and results with stakeholders • Strong written and verbal communication skills, particularly when translating data into clear insights • Comfortable working with AI tools to streamline workflows, support data analysis, and improve operational efficiency • Proficient with web analytics tools (Google Analytics), spreadsheets and formulas, and presentation building • Experience with A/B testing tools and working knowledge of HTML (VWO, Marketo, a plus) • A growth-minded, problem-solver who manages multiple work streams simultaneously • Open to feedback, able to take direction, and willing to give it constructively ABOUT THE POSITION • Full-time W2 position, work core U.S. business hours in your time zone • Work from your home office • Company-provided Mac Book, internet stipend, etc • Must have the ability to fulfill the job requirements with or…