Growth Marketing Specialist

You know that corporate document or piece of research you know you have somewhere but you can’t seem to find it? The struggle to gather, organize and visualize all corporate knowledge and insights is real. We are Stravito and this is the problem we solve. Due to the universal nature of the problem, our customers come from various industries all around the world. We help world-leading organizations, such as McDonald’s, Nestlé, Burberry and Heineken, better understaind their customers and make better, insights-backed decisions by organizing their knowledge and making it easy to access through our intuitive platform. We really mean it when we say we're a diverse and international team as our team of 100 has more than 30 different nationalities! We are guided by our operating principles: simplicity first, an “own it, do it” mentality, embracing different perspectives, and enjoying the journey together. About the job The Growth Marketing Specialist (AI-Native, B2B) will help build and scale our inbound + outbound GTM engine at a Series A B2B SaaS company. This is a hands-on role for a modern growth marketer who loves executing and improving campaigns with AI, automation, and measurement. You will run key growth plays across lifecycle/email, outbound/ABX support, web conversion, and channel experiments—using tools like Clay and HubSpot to enrich audiences, personalize journeys, and launch signal-based campaigns. You’ll partner closely with Growth/Marketing leadership, Sales/BD, and RevOps to identify the highest-leverage growth opportunities, orchestrate experiments across channels, and build a repeatable demand engine that compounds over time. Key Responsibilities: Growth Marketing Strategy & Channel Ownership: • Execute multi-channel growth campaigns to drive qualified pipeline, revenue, CAC efficiency, and conversion improvements. • Support 1–2 depth channels (e.g., lifecycle/email, outbound/ABX enablement, web/CRO, paid pilots) with working knowledge across the broader stack. • Contribute to quarterly growth plans, help prioritize experiments, and share learnings and tradeoffs clearly with leadership. AI Enrichment & Automations: • Build and maintain tables/workflows to enrich leads and accounts (firmographic, technographic, intent, role, and trigger signals). • Use outputs to power personalization at scale for outbound and lifecycle (e.g., dynamic first lines, account context, segmentation). • Monitor automation health and data flow between Clay (or similar) and HubSpot; troubleshoot and improve reliability with RevOps. Signal-Based Lifecycle & Email Marketing: • Build and optimize lifecycle email programs from first touch through nurture and opportunity acceleration. • Create segmented journeys triggered by signals (intent surges, engagement spikes, ICP fit changes, product/website behavior). • Test messaging, offers, sequencing, and timing to improve activation and MQL to SQL conversion. Account-Driven GTM / ABX Enablement: • Help execute ABX plays for priority enterprise accounts across email, LinkedIn, ads, and web experiences. • Partner with Sales/BD on target-account campaign timing, personalization inputs, and feedback loops. • Track account engagement and surface insights to refine plays and improve opportunity creation. Web Optimization & Conversion: • Support website conversion work: landing page builds, CTA and form optimization, routing, tracking, and A/B tests. • Ensure attribution and funnel tracking are accurate for campaign and channel performance reporting. • Identify friction points in the web → lead → pipeline flow and recommend fixes. Full-Funnel Analytics & Experimentation: • Maintain dashboards and weekly reporting on channel KPIs, funnel conversion, and pipeline contribution. • Run a test-learn-scale cadence with clear hypotheses, success metrics, and post-mortems. • Identify funnel leaks and propose data-backed optimizations across targeting, messaging, and channel mix. Content Distribution, SEO/SEM & Paid Support: • Repurpose and distribute content across lifecycle, outbound, social, and partner channels to drive engagement and pipeline. • Support SEO and SEM execution (keyword targeting, landing pages, performance monitoring). • Assist with paid pilots (search/social) and optimize based on ROI and downstream pipeline impact. About you We believe that you have: • 3+ years in B2B growth marketing, demand generation, lifecycle/email, ABM/ABX support, or performance marketing. • Early-stage or high-growth environment experience (startup or similar pace), comfortable executing fast with imperfect inputs. • Hands-on execution across 1–2 growth channels (e.g., lifecycle/email, outbound support, paid pilots, SEO/SEM, web/CRO). • Experience using modern martech and AI-enabled workflows (e.g., HubSpot or similar CRM/automation, enrichment tools, analytics). • Strong analytical instinct: can define KPIs for your work, read funnel performance, and iterate based on data. • Audience-first / ICP-f

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