Growth Marketing Specialist

About Upsun (formerly Platform.sh) Upsun is the cloud application platform humans and robots love. It is built for today’s hybrid teams, where AI agents write and test code and humans focus on solving the problems that really matter. Developers, DevOps engineers, and platform teams use Upsun to build, ship, and scale confidently without wrestling with backend infrastructure. We give you your time back. You get: Predictable performance, even at scale Secure, compliant environments by default Real-time observability and profiling built in Cloning, configuration, and provisioning in seconds AI-ready features that plug directly into your stack The name says it all. “Up” means uptime, reliability, and acceleration. “Sun” reflects our follow-the-sun-support, a 24×7, globally distributed support team keeping the lights on while you rest. Our core belief is that software should power brighter solutions and greater innovation. Upsunners are a remote, global workforce, and we thrive in a multicultural team. We are committed to open source and an open, welcoming environment. Our team spans the globe and the experience spectrum. What’s our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work. Our values: We make a positive impact. ✨ We aim for the stars. We care for each other. Impact of a Growth Marketing Specialist As a Growth Marketing Specialist at Upsun, you play a key role in driving awareness, demand, and revenue growth through creative, data-driven digital marketing. You’ll help inspire developers and IT leaders to discover Upsun’s cloud application platform by designing and optimizing campaigns that convert curiosity into engagement, and engagement into measurable results. Reporting to the Growth Marketing Manager, you’ll collaborate closely with Product Marketing, Sales, Advocacy, and external partners to build and scale multi-channel campaigns. You combine analytical rigor with creative experimentation to uncover what drives performance, always aiming to improve conversions, efficiency, and ROI. This is a role for a curious, hands-on marketer who thrives at the intersection of strategy, creativity, and analytics. You’ll test, learn, and adapt continuously, helping Upsun reach and resonate with a global audience of developers and technical decision-makers. What to expect Campaign Strategy & Execution: Design and launch digital marketing campaigns across multiple ad platforms (Google, LinkedIn, X, YouTube, Reddit, Bing) to generate qualified pipeline and meet growth targets. Creative Development & Testing: Create and iterate on campaign assets (including ad copy, landing pages, and visuals) with support from the design team. Plan and run A/B tests to optimize performance. Data-Driven Optimization: Monitor, analyze, and refine campaigns based on ROI, conversion, and engagement metrics. Use insights to guide future strategy and continuously improve results. Keyword Research & SEM: Conduct keyword research to identify trends, guide content creation, and improve search visibility and lead generation. Customer Journey Evaluation: Assess the end-to-end user journey across touchpoints, identifying opportunities to increase conversions and reduce friction. Lead Management: Own the lead handoff process to Sales, ensuring qualified prospects move efficiently through the funnel. Cross-Functional Collaboration: Partner with internal teams and external agencies to align messaging, target audiences, and campaign goals. Innovation & Experimentation: Stay ahead of platform updates, test new campaign types, and explore emerging tools or AI-driven optimizations to enhance Upsun’s marketing performance. What you bring Campaign Management Expertise: You have hands-on experience running multi-channel paid campaigns (Google, LinkedIn, Reddit, and beyond) that drive measurable growth and impact. Analytical Acumen: You’re comfortable diving into data to uncover insights, optimize performance, and clearly communicate results through KPIs and ROI metrics. Creative Problem-Solving: You balance data with creativity, crafting compelling ad copy and experimenting with visuals, messaging, and formats to improve conversions. Technical & Tool Proficiency: You’re skilled with Salesforce, Google Suite, Slack, ClickUp, Looker Studio, and familiar with ad platforms and analytics tools that power digital performance. Cross-Functional Collaboration: You work seamlessly with Product Marketing, Sales, Advocacy, and Design, ensuring campaigns align with brand goals and customer needs. Organization & Ownership: You manage multiple projects simultaneously with precision and accountability, taking ownership from ideation to execution and reporting. Continuous Improvement Mindset: You stay curious about evolving trends, AI tools, and platform updates, always seeking smarter ways to drive results and scale impact. Industry Familiarity: You understand the tech landscape, and ideally have experience marketing to developer audiences or within SaaS/PaaS environments. Bonus Points Experience in a PaaS or Cloud Application Platform environment. Understanding of developer ecosystems, communities, and digital channels. Experience running multi-region or global campaigns. Where we hire At Upsun, remote work isn’t just a trend – it’s our foundation. The freedom of remote work with the support of a diverse, global team has been our successful model for over a decade. Our culture celebrates flexibility and collaboration, and while we have team members in over 30 countries around the globe, we are currently focused on hiring for this role in Spain, France, The UK, or Germany . Although we’re unable to provide visa sponsorship at this time, we welcome applications from all qualified candidates who are legally authorized to work in these countries. How we hire We know that a great hire won’t meet every requirement that we’ve outlined. If you can see yourself elevating the team, we want to hear your story. Few of us would be here had we not taken a chance. You can expect 4 interviews on Google Meet to follow the order below. Should you successfully move through the entire process you will have the opportunity to meet with a variety of Upsunners. Our goal is to ensure you can make the most informed decision on whether this role, and our culture aligns with what you’re looking for in your future working environment. 45 Minutes with Talent Acquisition 60 Minutes with Hiring Manager 60 Minutes with Team (IC’s) 45 Minutes with Executive (VP, Growth Marketing) All roles require background checks. What we offer A product you can believe in – Join us in transforming how businesses build and manage web applications, driven making a positive impact as a proud B Corp . An Award-Winning Workplace – We’ve been recognized by Forbes’ Top 30 Companies for Remote Jobs and France’s Best Workplaces for Women. ️ A culture that values your voice – Join a flexible, open, and inclusive work environment where your voice is encouraged, and your ideas shape our growth and evolution. A global team – Collaborate with colleagues from diverse backgrounds across the world, embracing different perspectives Benefits and perks – Make the most of what matters to you Flexible PTO Comprehensive healthcare coverage (UK, Canada, France, Spain, USA) Company stock options Professional development budget Office equipment budget ‍♀️ Wellness budget Annual team gatherings Internet reimbursement Inclusive parental leave ✈️ Remote work travel program You belong here At Upsun, we celebrate diversity in all its forms and are committed to fostering an inclusive, equitable, and supportive workplace where everyone can thrive. We embrace and value different perspectives, backgrounds, and experiences, because they make us stronger as a team. Whoever you are, wherever you’re from, and whatever path you’ve taken, you are welcome here. We encourage you to bring your whole self to work, connect with others, and share your passion. If you need accommodations at any stage of our hiring process, please let us know. We’re here to ensure an accessible and comfortable experience for you.