Growth Marketing Leader, CN

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.Marketing Growth Senior Manager Job DescriptionWho We AreAirwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations in one platform.Established in 2015, we aim to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, North America and the Middle East.Position OverviewWe are seeking a results-driven and experienced Sr. Growth Marketing Manager/Director to lead our end-to-end lead generation and conversion strategies. This role is pivotal in driving our growth initiatives, optimizing marketing efforts, and ensuring alignment across all channels to maximize customer acquisition and retention, with a strong focus on SEM, SEO, and paid social marketing.Key ResponsibilitiesStrategic Leadership:Develop and execute growth marketing strategies that fuel lead generation, nurturing, and conversion, with an emphasis on SEM, SEO, and paid social marketing.Identify and prioritize high-impact growth opportunities across various marketing channels.Lead Generation:Oversee the creation and implementation of innovative lead generation across all major search engines to attract and engage potential customers.To drive traffic and leads, utilize advanced SEM techniques, including PPC campaigns and display advertising.Optimize SEO strategies to enhance organic visibility, improve search rankings, and generate quality leads.Constantly optimize performancePaid Social Marketing:Lead the development and execution of targeted paid social marketing campaigns across platforms such as Douyin, Xiaohongshu, WeChat to maximize reach and engagement.Analyze and optimize ad performance, ensuring effective spend allocation and high ROI.Conversion Optimization:Analyze and optimize the customer journey to enhance conversion rates at every stage of the funnel.Implement A/B testing and other methodologies to refine messaging, landing pages, and user experiences.Data-Driven Decision Making:Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies accordingly.Leverage analytics tools to gain insights into customer behavior and refine targeting strategies.Collaboration and Communication:Work closely with cross-functional teams, including sales, product and content teams to ensure alignment on growth objectives.Foster a collaborative environment that encourages the sharing of ideas and best practices across teams.Team Development:Lead, mentor, and develop a high-performing growth team, fostering a culture of innovation and accountability.Provide ongoing training and support to enhance team capabilities in growth marketing.Budget Management:Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Analyze budget performance to ensure spending aligns with strategic growth objectives.Qualifications Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.7+ years of experience in growth marketing, with a proven track record of driving lead generation and conversion.Strong expertise in SEM, SEO, and paid social marketing, with hands-on experience in managing campaigns and optimizing performance.Proficiency in digital marketing tools and platforms, including CRM systems, marketing automation, and analytics software.Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.Solid communication and interpersonal skills, with the ability to collaborate effectively across departments.Tele-sales and lifecycle marketing experience is a plus Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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