Fractional CMO Needed (Part-Time, Long-Term) – Performance Marketing + KPI Dashboard
We are a fast-growing Bay Area home services company specializing in rodent exclusion and insulation, operating across three brands at approximately $10M in combined annual revenue. We are scaling to $20M over the next 2 to 3 years and need senior marketing leadership to get us there.
We have active marketing in place. What we need now is structure, strategic clarity, and someone who can tell us what is actually working and what is not.
The Immediate Priority
We are spending significantly on marketing across multiple channels but lack reliable visibility into where leads are coming from, what they cost, and what is truly driving revenue. Your first and most critical deliverable is building a KPI dashboard and attribution system that gives leadership a clean, actionable picture of performance across all channels.
Until this is in place every marketing decision is a best guess. Fixing this is priority one.
Current Marketing Setup
Google Ads — managed by dedicated specialist
Facebook Ads — managed by dedicated specialist
Yelp Ads
SEO
Print campaigns
CRM: Housecall Pro
Customer communication: Zendesk
You will not be doing everything yourself. Specialists and an internal team are in place. Your job is to lead, direct, and make the system perform better.
What You Will Own
High-level marketing strategy and oversight across all three brands
Full channel audit — identify what is working, what is not, and why
KPI dashboard and attribution system — design and implementation
Lead source attribution fix — calls, forms, and self-scheduling
Budget allocation guidance — where to scale and where to cut
Direction of internal team members and channel specialists
Monthly performance reporting to CEO and COO with clear recommendations
Who We Are Looking For
Non-negotiable requirements:
Services Business experience — HVAC, pest control, plumbing, or similar local service businesses
Demonstrated experience building KPI dashboards and attribution systems from scratch
Deep understanding of local lead generation and call-driven businesses
Experience with companies in the $5M to $20M revenue range
Comfortable operating within a structured accountability framework — Big 3 priorities, defined deliverables, and regular reporting cadence
Strong preference for:
Multi-brand or multi-location marketing experience
Familiarity with Housecall Pro or similar field service CRMs
Experience managing and directing channel specialists rather than executing campaigns directly
Engagement Details
Part-time: 15 to 25 hours per week
Long-term engagement for the right candidate
US-based only
Reports to CEO and Fractional COO
How to Apply
Please respond with the following — applications without these will not be reviewed:
A brief description of a KPI dashboard or attribution system you built for a similar business — what the problem was, what you built, and what changed as a result
Your experience in Home services or local service businesses specifically
Your hourly rate or preferred monthly retainer
We have active marketing in place. What we need now is structure, strategic clarity, and someone who can tell us what is actually working and what is not.
The Immediate Priority
We are spending significantly on marketing across multiple channels but lack reliable visibility into where leads are coming from, what they cost, and what is truly driving revenue. Your first and most critical deliverable is building a KPI dashboard and attribution system that gives leadership a clean, actionable picture of performance across all channels.
Until this is in place every marketing decision is a best guess. Fixing this is priority one.
Current Marketing Setup
Google Ads — managed by dedicated specialist
Facebook Ads — managed by dedicated specialist
Yelp Ads
SEO
Print campaigns
CRM: Housecall Pro
Customer communication: Zendesk
You will not be doing everything yourself. Specialists and an internal team are in place. Your job is to lead, direct, and make the system perform better.
What You Will Own
High-level marketing strategy and oversight across all three brands
Full channel audit — identify what is working, what is not, and why
KPI dashboard and attribution system — design and implementation
Lead source attribution fix — calls, forms, and self-scheduling
Budget allocation guidance — where to scale and where to cut
Direction of internal team members and channel specialists
Monthly performance reporting to CEO and COO with clear recommendations
Who We Are Looking For
Non-negotiable requirements:
Services Business experience — HVAC, pest control, plumbing, or similar local service businesses
Demonstrated experience building KPI dashboards and attribution systems from scratch
Deep understanding of local lead generation and call-driven businesses
Experience with companies in the $5M to $20M revenue range
Comfortable operating within a structured accountability framework — Big 3 priorities, defined deliverables, and regular reporting cadence
Strong preference for:
Multi-brand or multi-location marketing experience
Familiarity with Housecall Pro or similar field service CRMs
Experience managing and directing channel specialists rather than executing campaigns directly
Engagement Details
Part-time: 15 to 25 hours per week
Long-term engagement for the right candidate
US-based only
Reports to CEO and Fractional COO
How to Apply
Please respond with the following — applications without these will not be reviewed:
A brief description of a KPI dashboard or attribution system you built for a similar business — what the problem was, what you built, and what changed as a result
Your experience in Home services or local service businesses specifically
Your hourly rate or preferred monthly retainer