F&B Product and Category Manager

On-site Berlin, Germany At LAP Coffee, our mission is to transform the coffee industry by tackling its biggest challenges: high prices, impersonal service, and outdated retail experiences. We believe specialty coffee should be accessible to everyone—combining top-tier quality with digital convenience and genuine human connection. As digital interactions increasingly dominate our lives, we’re dedicated to bringing back the sensory and social joy of great coffee: the aroma of freshly roasted beans, the warmth of a cup in your hands, and the conversations sparked by a barista’s smile.With strong backing from leading investors and an ambitious team, we’re entering a hyper-growth phase—expanding our footprint across Germany and beyond, and broadening our menu well beyond the espresso bar. That’s where you come in.Your RoleAs our F&B Product and Category Manager, you will own the entire food & beverage portfolio—from core menu strategy to seasonal innovations. Working shoulder-to-shoulder with our founder, you’ll turn insights into crave-worthy products, oversee launches from pitch deck to in-store rollout, and ensure every item delights guests while driving healthy margins. Simply put, you’ll be the tastemaker guiding LAP Coffee’s F&B future.ResponsibilitiesOwn Product Strategy & Research – Set the vision for beverages, food, and category expansion. Define pricing, margin targets, and assortment architecture; craft clear briefs and decks.Performance Reporting & Insights – Translate sales data, customer feedback, and operational input into actionable recommendations that sharpen our menu and drive revenue growth.Seasonal & Evergreen Launches – Lead cross-functional work-streams (Ops, Marketing, Supply Chain, Training) to deliver flawless, on-time launches—every season, every store.Supplier Selection & Negotiation – Source best-in-class suppliers, strike commercially smart deals, and safeguard scalable supply for growth.Customer & Market Insight Development – Partner with local marketing and strategy teams to surface consumer trends, taste shifts, and whitespace opportunities.Innovation & Trend Spotting – Keep our menu vibrant by scouting global trends, and testing prototypes with internal and external partners.Performance Metrics & Reviews – Own KPI dashboards (sales, COGS, operational simplicity) and run regular review sessions with P&L owners.Cultural Leadership – Champion an “all-things-F&B” mindset across the company—sharing industry news, hosting tastings, and fuelling team passion.Brand Ambassadorship – Engage directly with guests and frontline teams to gather feedback, build advocacy, and close the loop on product improvements.Who We’re Looking ForLeadership: Proven experience managing teams and influencing cross-functional partners.Experience: 4+ years in strategy-focused roles, 2+ years specifically in F&B, with demonstrable wins in product innovation and go-to-market execution.Strategic & Analytical: Comfortable turning incomplete data into clear decisions; expert in, spreadsheets, and presentations.Creative Problem Solver: Thrives in ambiguity, thinks beyond the rulebook, and balances blue-sky ideas with commercial pragmatism.Bias for Action: Hands-on, roll-up-your-sleeves attitude; you move fast and unblock others.Stakeholder Management: Clear, confident communicator who tailors messaging to every audience—from baristas to senior leadership.Project-Management Pro: Juggles multiple launches and deadlines without dropping details.Culture & Taste Maker: Deep love for F&B, consumer brands, and impeccable taste—your passion is contagious.Why Join Us?Build a Category-Defining Brand – Help write the playbook for the next wave of accessible specialty coffee and food.High Impact & Ownership – Your decisions will directly shape guest experience and P&L performance across every store.Speed & Growth – Join a venture-backed startup where ideas become reality in weeks, not years.Culture & Community – Work with people who care deeply about craftsmanship, innovation, and the social ritual of coffee.Career Acceleration – Scale your skills alongside a company scaling across Germany—and soon, internationally.If you’re a strategic foodie with a knack for turning trends into best-selling products and you thrive in a fast-paced, entrepreneurial setting, we can’t wait to meet you. Apply now and shape what Germany (and beyond) will be sipping and snacking on next!

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