Email Marketer

About PlanePlane is an incisive response to config-heavy, opinionated, and restrictive project management software. Read our manifesto.In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo! in our 50-strong human force today.About the teamThe Marketing team at Plane owns two key metrics—PLG revenue and PQLs for Sales. If you have to Google those terms, you will probably not be a fit for this position.This position is on the most collaborative team at Plane. Marketing works closely with,Product Management for roadmaps, features, launches, and campaignsProduct Design for previews, product-specific assets, and use casesEngineering for updates, breaking changes, upgrades, and improvements, and finally,Sales to help convert our significant inbound interest into customers across the mid-market and enterprise segmentsEverything the team does is in the service of revenue, of which we own a significant chunk via product-led initiatives and experiments. This means we own and execute our web strategy, content strategy, and conversion strategy across several channels and personas with unrelenting focus on moving our self-serve users from point A through to paid conversions.Role and responsibilitiesYou’re the owner and conductor of our email strategy—from drips to newsletters, feature announcements to win-backs, campaigns to branded content. If you’ve wondered how high-growth product-led companies maintain consistently high email engagement while scaling their lists, this is your chance to own that playbook.You will make sure every email serves a clear purpose in our users’ journey to becoming customers and you will be the go-to expert for our email value chain. You’ll be unrelenting in the optimization of our email strategy to fit our evolving ICP, priority cohorts, and top personas. You will own the content, the numbers, and the cross-play of emails with other comms while working cross-functionally with Growth and Content.In this role, you will,Own all key email metrics— lists, unsubs, and content consumption across personas, campaigns, and dripsDesign, create, and optimize drips working closely with our Growth MarketerCreate and manage periodic newsletters, feature announcements as needed, nurture sequences, and win-back campaignsDrive email list growth while maintaining pristine list hygieneExperiment with email content, timing, and segmentation for increasing impact month on monthYou will be successful if you,Achieve and maintain industry-leading email engagement metrics, benchmarking us on an ongoing basis against the top players in our categoryGrow our email list size while improving engagement metricsDrive measurable conversions through email campaignsCreate compelling email content that users actively anticipateBuild scalable processes for email operationsYou should ideally have,3-5 years’ experience in B2B SaaS email marketing, preferably in PLG environmentsProven track record of growing and engaging email listsHands-on experience with email marketing and automation tools with a focus on programmatic triggers and if-then-else actionsStrong copywriting skills with data to back your content decisionsDeep understanding of email deliverability and list hygieneKnowledge and experience of domain warming, CAN-SPAM and other laws, SPAM scores, domain authority, and double-opt ins

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