Director of Brand Activation - Leading Cross-Functional Teams to Elevate Target's Owned Brand Portfolio
Join Target's Team as a Director of Brand Activation and Propel Your Career Forward!
At Target, we're on a mission to help all families discover the joy of everyday life. As one of the most successful and dynamic retailers in the US, we're committed to delivering an exceptional guest experience through our values and culture. We're now seeking an experienced Director of Brand Activation to lead a cross-functional team in driving the success of our Owned Brand portfolio.
About the Role
As a Director of Brand Activation, you'll play a critical role in adapting brand, business, and packaging strategies into creative briefs that create industry-leading consumer experiences for in-store and online environments. You'll collaborate with a broad set of cross-functional teams, including Brand Management, Creative, Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy & Operations, Marketing, and Insights.
Key Responsibilities
Leverage guest, business, and competitive insights to identify opportunities to improve consumers' experience of Target's Owned Brand portfolio via in-store packaging & communications and .com
Collaborate with Brand, Creative, Store, and Digital partners to establish connectivity between Brand Strategies, category insights, and guest messaging, both in-store and online
Develop activation guidelines for cross-category/brand themes across Target's Owned Brands portfolio to ensure a consistent, scalable experience in-store and online
Create end-to-end connectivity of strategy and operations across Owned Brand, LTO, and Design Partnership packaging briefs and optimize the brand experience via packaging
Clarify and optimize team member roles and responsibilities to drive impact and broaden scope to amplify brand strategies via packaging, in-store, and online environments
Lead and mentor a team of Brand Activation Managers through change and rally cross-functional partners and leaders toward a future state goal
Essential Qualifications
To be successful in this role, you'll need:
A four-year degree or equivalent work experience; advanced degree preferred
12+ years of experience in a relevant field, such as Account Management, Marketing, Operations, Channel Strategy, Brand Management, or Packaging Management
The ability to thrive in new, ambiguous, and evolving environments, demonstrating adaptability and determination
Experience in developing a vision and inspiring teams
Strong business acumen and demonstrated experience in prioritization based on ROI
The ability to influence and communicate effectively across all levels and functions within an organization
A commitment to Diversity, Equity, & Inclusion actions and behaviors
Preferred Qualifications
While not required, the following qualifications will give you a competitive edge:
Experience working in a retail or consumer goods environment
Knowledge of brand activation and packaging development
Experience with cross-functional team leadership
A proven track record of driving business growth and improving brand experiences
What We Offer
At Target, we care about and invest in our team members, so they can take care of themselves and their families. Our benefits include:
Competitive salary ($125,600 - $226,100)
Comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more
401(k) and employee discount
Short-term and long-term disability
Paid sick leave, national holidays, and vacation
Opportunities for career growth and development
Work Environment and Company Culture
As a Hybrid/Flex for Your Day team member, you'll have the flexibility to work both onsite at our Target HQ MN location and virtually, depending on the needs of your role and team. We're committed to creating an inclusive and diverse work environment that supports the well-being and success of all team members.
Career Growth Opportunities
As a Director of Brand Activation, you'll have the opportunity to lead a cross-functional team and drive business growth through innovative brand activation strategies. You'll also have access to professional development opportunities and training programs to help you advance your career.
Learning Benefits
At Target, we're committed to helping our team members learn and grow. We offer a range of training programs and development opportunities, including:
Leadership development programs
Functional training and development
Mentorship opportunities
Tuition reimbursement
Compensation and Perks
We offer a competitive compensation package, including a salary range of $125,600 - $226,100, depending on experience and qualifications. You'll also be eligible for a range of benefits, including comprehensive health benefits, 401(k), and employee discount.
Conclusion
If you're a seasoned brand activation professional looking to lead a cross-functional team and drive business growth, we want to hear from you! As a Director of Brand Activation at Target, you'll have the opportunity to make a meaningful impact on our Owned Brand portfolio and contribute to the success of our company. Apply now and let's discuss how you can become a vital part of our success story.
Take the next step and apply for this exciting opportunity. We're looking forward to hearing from you!
Apply Now
At Target, we're on a mission to help all families discover the joy of everyday life. As one of the most successful and dynamic retailers in the US, we're committed to delivering an exceptional guest experience through our values and culture. We're now seeking an experienced Director of Brand Activation to lead a cross-functional team in driving the success of our Owned Brand portfolio.
About the Role
As a Director of Brand Activation, you'll play a critical role in adapting brand, business, and packaging strategies into creative briefs that create industry-leading consumer experiences for in-store and online environments. You'll collaborate with a broad set of cross-functional teams, including Brand Management, Creative, Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy & Operations, Marketing, and Insights.
Key Responsibilities
Leverage guest, business, and competitive insights to identify opportunities to improve consumers' experience of Target's Owned Brand portfolio via in-store packaging & communications and .com
Collaborate with Brand, Creative, Store, and Digital partners to establish connectivity between Brand Strategies, category insights, and guest messaging, both in-store and online
Develop activation guidelines for cross-category/brand themes across Target's Owned Brands portfolio to ensure a consistent, scalable experience in-store and online
Create end-to-end connectivity of strategy and operations across Owned Brand, LTO, and Design Partnership packaging briefs and optimize the brand experience via packaging
Clarify and optimize team member roles and responsibilities to drive impact and broaden scope to amplify brand strategies via packaging, in-store, and online environments
Lead and mentor a team of Brand Activation Managers through change and rally cross-functional partners and leaders toward a future state goal
Essential Qualifications
To be successful in this role, you'll need:
A four-year degree or equivalent work experience; advanced degree preferred
12+ years of experience in a relevant field, such as Account Management, Marketing, Operations, Channel Strategy, Brand Management, or Packaging Management
The ability to thrive in new, ambiguous, and evolving environments, demonstrating adaptability and determination
Experience in developing a vision and inspiring teams
Strong business acumen and demonstrated experience in prioritization based on ROI
The ability to influence and communicate effectively across all levels and functions within an organization
A commitment to Diversity, Equity, & Inclusion actions and behaviors
Preferred Qualifications
While not required, the following qualifications will give you a competitive edge:
Experience working in a retail or consumer goods environment
Knowledge of brand activation and packaging development
Experience with cross-functional team leadership
A proven track record of driving business growth and improving brand experiences
What We Offer
At Target, we care about and invest in our team members, so they can take care of themselves and their families. Our benefits include:
Competitive salary ($125,600 - $226,100)
Comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more
401(k) and employee discount
Short-term and long-term disability
Paid sick leave, national holidays, and vacation
Opportunities for career growth and development
Work Environment and Company Culture
As a Hybrid/Flex for Your Day team member, you'll have the flexibility to work both onsite at our Target HQ MN location and virtually, depending on the needs of your role and team. We're committed to creating an inclusive and diverse work environment that supports the well-being and success of all team members.
Career Growth Opportunities
As a Director of Brand Activation, you'll have the opportunity to lead a cross-functional team and drive business growth through innovative brand activation strategies. You'll also have access to professional development opportunities and training programs to help you advance your career.
Learning Benefits
At Target, we're committed to helping our team members learn and grow. We offer a range of training programs and development opportunities, including:
Leadership development programs
Functional training and development
Mentorship opportunities
Tuition reimbursement
Compensation and Perks
We offer a competitive compensation package, including a salary range of $125,600 - $226,100, depending on experience and qualifications. You'll also be eligible for a range of benefits, including comprehensive health benefits, 401(k), and employee discount.
Conclusion
If you're a seasoned brand activation professional looking to lead a cross-functional team and drive business growth, we want to hear from you! As a Director of Brand Activation at Target, you'll have the opportunity to make a meaningful impact on our Owned Brand portfolio and contribute to the success of our company. Apply now and let's discuss how you can become a vital part of our success story.
Take the next step and apply for this exciting opportunity. We're looking forward to hearing from you!
Apply Now