Director of Acquisition Marketing

Live it Up is an early-stage, high-growth startup rewriting the script on healthy living. We see health holistically - more than just the absence of illness. It's about vibrant bodies and minds. We're on a mission to give nutrition its color back and make a healthy lifestyle everyone can lead. Our secret? All-natural health and wellness products crafted from real ingredients. Enter our best seller: Super Greens, designed to bridge the nutrition gap faced by 90% of American adults who are not eating the official daily recommended dosage of greens that powers a healthy diet. Live it Up is looking for a Director of Acquisition Marketing who can own and optimize paid media across various channels, while rolling up their sleeves in the tools that drive real results. If you're equal parts strategist, executor, and team builder with a sharp eye for creative performance and a relentless drive to scale, this is your arena. What You’ll Do: • Own the Paid Media Machine: Take full ownership of a $20M+ annual acquisition budget, driving performance across Meta, Google, YouTube, TikTok, podcasts, affiliates, and more • Lead Relentless Experimentation: Run growth tests across landing pages, offers, bundles, performance creative, and new channel pilots to unlock opportunities to drive new subscription purchases • Be Hands-On with the Tools: Roll up your sleeves in ads managers and analytics tools - you’re not just calling the plays, you’re on the field • Coach and Scale a Winning Team: Hire, lead, and inspire an awesome growth team • Obsess Over Optimization: Architect and execute A/B tests across the conversion funnel to lift LTV and lower CAC • Deliver Data-Backed Insights: Build and own performance reporting that keeps the entire organization informed, aligned, and ready to scale Who You Are: • You’ve managed $20M+ in annual acquisition spend with a proven track record of lowering CAC and boosting LTV • You’re a full-stack growth marketer who thrives in both strategy and execution • You are comfortable with ambiguity, fast-paced sprints, and 0→1 growth builds. • You bring deep expertise in Meta, Paid Search, Influencer, and Podcast channels • You lead with data and speak fluent “marketing math” • You lead with a player-coach mindset—developing talent while staying hands-on in the work. • You get excited about experimenting and quickly building off of your findings • You have experience scaling DTC e-commerce brands, especially in CPG or health & wellness. • Bonus Points If: You’ve helped scale a brand past $100M ARR, have subscription chops, or know your way around clinical-claim-sensitive ad approvals. We care more about impact than number of years of experience or certifications - if you have a track record of scaling DTC companies to the next level with your acquisition expertise, we want to hear from you! For applicants located in California, please review our privacy notice here. Apply tot his job