Digital Marketing Manager, CRM
About the position
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Avail, part of Realtor.com®, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you’ll have the opportunity to make a meaningful impact - shaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S.
As a Digital Marketing Manager on the Avail Marketing team, you will build and execute CRM communications (especially around key product moments and go-to-market launches). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail’s voice is consistent, our customer experience feels connected, and our paid/digital investments are well coordinated.
Responsibilities
• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).
• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
• Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.
• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.
Requirements
• 5+ years of professional experience in digital marketing / email / CRM
• Bachelor’s degree or equivalent experience
• Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling
• Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels
• Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and proposing optimizations
• Good technical acumen: able to work with product and engineering teams, understand technical constraints, QA assets where needed
Nice-to-haves
• Experience working in a product or SaaS environment
• Prior exposure to marketing automation and triggered messaging workflows
• Experience with A/B testing email content or paid creative
• Familiarity with paid media channels, social paid (e.g. Meta, YouTube, etc.) and affiliate networks or sponsorships
• Familiarity with reporting tools or dashboards (e.g. Google Analytics, Mixpanel, Looker, etc.)
Benefits
• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location
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Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Avail, part of Realtor.com®, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you’ll have the opportunity to make a meaningful impact - shaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S.
As a Digital Marketing Manager on the Avail Marketing team, you will build and execute CRM communications (especially around key product moments and go-to-market launches). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail’s voice is consistent, our customer experience feels connected, and our paid/digital investments are well coordinated.
Responsibilities
• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).
• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
• Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.
• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.
Requirements
• 5+ years of professional experience in digital marketing / email / CRM
• Bachelor’s degree or equivalent experience
• Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling
• Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels
• Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and proposing optimizations
• Good technical acumen: able to work with product and engineering teams, understand technical constraints, QA assets where needed
Nice-to-haves
• Experience working in a product or SaaS environment
• Prior exposure to marketing automation and triggered messaging workflows
• Experience with A/B testing email content or paid creative
• Familiarity with paid media channels, social paid (e.g. Meta, YouTube, etc.) and affiliate networks or sponsorships
• Familiarity with reporting tools or dashboards (e.g. Google Analytics, Mixpanel, Looker, etc.)
Benefits
• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location
Apply tot his job
Apply To this Job