Digital Marketing Manager (Contract-to-Hire)
About the position
INDUSTRIAL, a growing industrial B2B marketing organization, is seeking a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position is ideal for a skilled marketer with a background in B2B or industrial marketing who is passionate about building the business and collaborating with stakeholders across all levels of the organization. The role may be performed remotely for the right candidate or located at our Nashville HQ in historic Germantown, with hybrid work options available. The Digital Marketing Manager will report directly to the President of the company. In this role, the Digital Marketing Manager will be responsible for creating a strategic marketing roadmap aimed at delivering qualified lead generation goals for INDUSTRIAL's family of brands. This includes executing targeted paid media campaigns across various platforms such as search, display, paid social, and retargeting. The manager will also build and manage email marketing campaigns and lead nurturing communications directed at current contacts, prospects, and new leads. Additionally, the role involves executing SEO strategies to increase organic traffic and developing enhanced sales and educational materials to support key products and services. The Digital Marketing Manager will assist in managing the annual marketing budget and participate in various periodic marketing projects and tasks as required. This includes lead capturing, scoring, and managing, organizing, and disseminating marketing collateral. It is essential that all strategies align with the overall business goals, ensuring a cohesive approach to marketing efforts.
Responsibilities
• Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brands
,
• Execute targeted paid media campaigns including search, display, paid social and retargeting
,
• Build and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leads
,
• Execute SEO strategies to increase organic traffic
,
• Execute the development and delivery of enhanced sales and education materials in support of key products and services
,
• Assist in the management of the annual marketing budget
,
• Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.
,
• Ensure strategies ladder up to the overall business goals
Requirements
• Bachelor's degree
,
• 3+ years of marketing experience
,
• Experience in B2B marketing and/or Product Marketing preferred
,
• Experience with sales enablement strategies and CRM
,
• Experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance
,
• Experience using HubSpot or a similar marketing automation tool
,
• B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platforms
,
• Experience and understanding of SEO, including keyword research, meta-data, link building, and best practices
,
• Experience collaborating with cross-functional teams
,
• Ability to manage multiple and changing priorities in a fast-paced environment
,
• Excellent written and verbal communication skills
Nice-to-haves
• Knowledge of SEMrush
,
• Agency experience
,
• Industrial domain expertise
Benefits
Apply Now
INDUSTRIAL, a growing industrial B2B marketing organization, is seeking a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands. This position is ideal for a skilled marketer with a background in B2B or industrial marketing who is passionate about building the business and collaborating with stakeholders across all levels of the organization. The role may be performed remotely for the right candidate or located at our Nashville HQ in historic Germantown, with hybrid work options available. The Digital Marketing Manager will report directly to the President of the company. In this role, the Digital Marketing Manager will be responsible for creating a strategic marketing roadmap aimed at delivering qualified lead generation goals for INDUSTRIAL's family of brands. This includes executing targeted paid media campaigns across various platforms such as search, display, paid social, and retargeting. The manager will also build and manage email marketing campaigns and lead nurturing communications directed at current contacts, prospects, and new leads. Additionally, the role involves executing SEO strategies to increase organic traffic and developing enhanced sales and educational materials to support key products and services. The Digital Marketing Manager will assist in managing the annual marketing budget and participate in various periodic marketing projects and tasks as required. This includes lead capturing, scoring, and managing, organizing, and disseminating marketing collateral. It is essential that all strategies align with the overall business goals, ensuring a cohesive approach to marketing efforts.
Responsibilities
• Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brands
,
• Execute targeted paid media campaigns including search, display, paid social and retargeting
,
• Build and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leads
,
• Execute SEO strategies to increase organic traffic
,
• Execute the development and delivery of enhanced sales and education materials in support of key products and services
,
• Assist in the management of the annual marketing budget
,
• Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.
,
• Ensure strategies ladder up to the overall business goals
Requirements
• Bachelor's degree
,
• 3+ years of marketing experience
,
• Experience in B2B marketing and/or Product Marketing preferred
,
• Experience with sales enablement strategies and CRM
,
• Experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance
,
• Experience using HubSpot or a similar marketing automation tool
,
• B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platforms
,
• Experience and understanding of SEO, including keyword research, meta-data, link building, and best practices
,
• Experience collaborating with cross-functional teams
,
• Ability to manage multiple and changing priorities in a fast-paced environment
,
• Excellent written and verbal communication skills
Nice-to-haves
• Knowledge of SEMrush
,
• Agency experience
,
• Industrial domain expertise
Benefits
Apply Now