Data Analyst-II (CRM Data Quality Analyst, Ads & Promotions)

Remote Full-time
Job Title:Data Analyst-II

(CRM Data Quality Analyst - Ads & Promotions)

Location:Remote

CRM Data Quality Analyst - Ads & Promotions (Franchise Segment)

Role Overview

We are seeking a detail-oriented CRM Data Quality Analyst to support the Ads & Promotions business within the Franchise segment. This role is responsible for ensuring the accuracy, consistency, and integrity of CRM data that powers sales, account management, and marketing initiatives.

You will play a critical role in maintaining clean and reliable data across systems, enabling better decision-making, campaign execution, and partner engagement. The ideal candidate brings a strong analytical mindset, exceptional attention to detail, and the ability to collaborate cross-functionally with Sales, Account Management, and Operations teams.

Required Qualifications
• 2-5 years of experience in data quality, operations, CRM management, or a related field
• Hands-on experience with CRM platforms (e.g., Salesforce or similar systems)
• Strong proficiency in Excel or Google Sheets (e.g., pivot tables, VLOOKUP/XLOOKUP, data manipulation)
• Experience with data reconciliation, cleansing, and validation techniques
• Exceptional attention to detail with the ability to identify inconsistencies and patterns in data
• Strong organizational and problem-solving skills
Preferred Qualifications
• Experience supporting Ads, Promotions, or Sales Operations functions
• Familiarity with franchise or multi-location business models
• Basic SQL knowledge or experience querying datasets
• Experience working with large datasets and bulk data operations
• Exposure to data governance or data stewardship practices
Key Responsibilities
• Reconcile data across multiple systems (CRM platforms, internal tools, data exports, and reporting dashboards) to ensure consistency and accuracy
• Identify, investigate, and resolve duplicate, incomplete, or inconsistent records within the CRM
• Execute bulk data cleanup and normalization efforts, including standardizing naming conventions, formatting, and account hierarchies
• Conduct regular audits of CRM data quality and proactively surface systemic issues impacting data integrity
• Build, maintain, and improve data validation rules, workflows, and QA processes to prevent future data issues
• Partner closely with Sales, Account Management, and Operations teams to correct data discrepancies and reinforce best practices
• Document data processes, cleanup methodologies, and governance standards
• Recommend and implement process improvements to support ongoing data hygiene and scalability
Customer Data & Operational Support
• Set up new customers and establish accurate customer roles within CRM systems
• Contact customers to request additional information and verify data accuracy
• Troubleshoot and resolve issues related to customer setup using established guidelines
• Escalate complex issues impacting multiple processes and collaborate with supervisors on solutions
• Complete requests within defined SLAs and keep stakeholders informed of progress
Data Governance & System Support
• Ensure data accuracy, validity, and completeness across all CRM records
• Create and update core master data procedures and documentation
• Support downstream processes by maintaining clean and structured data inputs
• Identify and escalate technical issues in production environments to IT teams
• Participate in cross-functional projects and support data-related initiatives as needed

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