Channel Marketing Specialist (Member Engagement)

About 9amHealth We’re creating a new standard of care. 9amHealth is specialized cardiometabolic care: a first of its kind, whole body approach to preventing and treating obesity, diabetes, high blood pressure, and high cholesterol, and help with weight management. We offer custom care plans, prescription medications, and expert guidance to help our members live healthier every day. 9amHealth is a San Diego, California, based company led by the team behind mySugr, a successful diabetes management app acquired by Roche in 2017. 7Wire Ventures, Human Capital, Founders Fund, Define Ventures, Speedinvest, iSeed Ventures, and StartUp Health have backed 9amHealth, with a total funding of 25 million dollars. We are on a growth trajectory to achieve our mission of a more connected care approach for cardiometabolic health. About the Role We’re looking for a Channel Marketing Specialist to own and scale how we engage members across email and lifecycle marketing. This person will play a key role in driving enrollment, activation, and retention through highly targeted, data driven campaigns. You’ll partner closely with Marketing, Communications, and Product to deliver the right message to the right member at the right time, while continuously improving performance through testing, segmentation, and automation. Email and lifecycle marketing are some of our most effective levers for driving member enrollment, engagement, and retention. This role brings the technical expertise and execution power needed to scale personalization, improve performance, and create a more seamless member experience across every touchpoint. This is a great role for someone who enjoys both the technical side of campaign execution and the strategic side of improving engagement and conversion. What You’ll Do Own Email & Lifecycle Campaigns Build, launch, and optimize email campaigns in HubSpot and/or Customer.io Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention Execute both one off campaigns and always-on nurture flows Segmentation & Personalization Create advanced audience segmentation strategies to improve targeting and relevance Continuously refine messaging based on member behavior, lifecycle stage, and engagement data Performance & Optimization Track and report on campaign performance including open rates, CTR, conversion, and engagement Run A/B tests and use data to continuously improve campaign effectiveness Support forecasting and performance reporting for marketing and leadership Cross-Channel & Collaboration Partner with Design and Communications to deliver cohesive, high quality member experiences Collaborate with Product and Marketing to align on communications calendar and member touchpoints Incorporate direct mail and other channels where relevant to create integrated campaigns Campaign Strategy & Innovation Propose and execute new campaign ideas, including evergreen and seasonal initiatives Identify opportunities to improve engagement, conversion, and retention through new channels or approaches What We’re Looking For 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar) Strong understanding of segmentation, personalization, and customer journeys Experience analyzing campaign performance and making data driven decisions Comfortable running A/B tests and translating results into actionable insights Ability to manage multiple campaigns and priorities in a fast paced environment Strong collaboration skills across Marketing, Product, and Design Nice to Have Experience with direct mail or multi-channel campaign integration Familiarity with healthcare, digital health, or regulated industries Experience supporting enrollment or member/customer engagement programs Target compensation: up to $95,000 base salary. What you can expect at 9amHealth At 9amHealth, you'll join the exciting environment of a startup with the stability of highly experienced founders that have successfully built a business from scratch. We foster a collaborative learning mindset and a passion for improvement. You'll work with a brand-new product alongside a small, flexible team of people eager to shape technology, infrastructure, and culture. Our team members are spread across the globe, with physical sites in San Diego, California, and Vienna, Austria, but we value your culture regardless of where you work. We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options. We provide a professional development budget and support continuing education, empowering our team to grow alongside the company. Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability. Our commitment to diversity and inclusion Diabetes disproportionately impacts BIPOC (black, indigenous, and people of color) communities. We are committed to creating a workforce that reflects our patients and creating a positive healthcare experience for them. We welcome applications from people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents.