Associate Performance Marketing Analyst

CarGurus is the largest and fastest-growing automotive marketplace, committed to bringing trust and transparency to car shopping. They are seeking an Associate Performance Marketing Analyst to support their International Mid-Funnel growth through the management and performance analysis of traffic acquisition campaigns across various platforms. Responsibilities Own with media activation, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) Build and structure international campaigns within key platforms, including Demand & Video 360 (DV360), Meta, and other social channels Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic Serve as a subject matter expert for mid-funnel data, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all international activity Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains Identify, explore, and run testing in new and emerging mid-funnel channels to expand the program’s reach and efficiency Communicate campaign results, key insights, and strategic recommendations to key stakeholders and senior leadership Skills 0-2 years of professional experience in digital marketing, finance, analytics, or a related field Familiarity with, or a strong desire to learn, major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) Exceptionally detail-oriented: You take pride in data accuracy and checking your work Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment Eager to learn, ask questions, and take initiative on operational tasks Bachelor's degree in an analytical or social science major (e.g., math, statistics, economics, marketing) Exposure to SQL or business intelligence tools (Looker, Tableau) is a plus Benefits Equity for all employees Career development and corporate giving programs Employee resource groups (ERGs) and communities Flexible hybrid model Robust time off policies Daily free lunch New car discount Meditation and fitness apps Commuting cost coverage Company Overview CarGurus is an online automotive destination that assists users in contacting sellers and comparing local listings for new and used cars. It was founded in 2006, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship CarGurus has a track record of offering H1B sponsorships, with 37 in 2025, 38 in 2024, 36 in 2023, 50 in 2022, 27 in 2021, 23 in 2020. Please note that this does not guarantee sponsorship for this specific role.