Associate Marketing Manager, Ménage à Trois

Trinchero Family Estates is seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset and strong business acumen. The role involves supporting the development and execution of impactful marketing initiatives, including integrated brand programs, social media, innovation launches, partnerships, and retail activations.ResponsibilitiesSupport in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiersSupport the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retailHelp bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative directionAbility to develop strategic and creative decks and tools for distributor networks and gatekeepersEnsure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity. On-going audit and asset management across channelsAudit and collect updated content for our digital marketing platforms including brand websites and social mediaContinuous research of industries outside of alcohol beverage for new strategies and growth opportunitiesSupport go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plansSupport the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamicsPull and analyze data from various platforms like Nielsen and IRI to inform decision-makingContinuously monitor brand health indicators ensuring alignment with strategic objectivesSupport development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channelsWork closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedbackCoordinate asset development, legal reviews, and internal alignment across stakeholdersTrack campaign performance and compile recaps, learnings, and recommendationsGrowth mindset with the ability to collaborate and support team environmentSkillsBachelor's degree in business/marketing requiredMinimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies)Strong communication, including ability to forge relationships across the organization at a variety of levelsStrong presentation skills to include the ability to present to management with confidence and clarityStrong analytical mindset, capable of supporting branding initiatives based on both data and long-term visionAbility to manage multiple priorities in a fast-paced environment and prioritize without directionTeam player and willingness to work when the business needs the supportExperience with Microsoft Office Suite (Word, Excel and PowerPoint) requiredExperience with Circana/IRI, PowerBI, Nielsen preferredBenefitsMedicalDentalVisionLife insurance coverageDisability benefitsPTOWellness programsFertility and family building benefits401(k) plan where TFE may make a discretionary profit-sharing contributionCompany OverviewBrings passion and commitment to every bottle and glass. It was founded in 1948, and is headquartered in St. Helena, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.tfewines.com/.



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