Associate Manager, Member Marketing
Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches arent workingover half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery... reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people.
You will help the Member Marketing team deliver on ambitious marketing access and activation goals. You will work directly with your member marketing teammates to support the execution of customer marketing project plans. This role is a great fit for someone with a talent for self-managing and executing a wide-variety of marketing tasks, with a strong eye for detail and passion for delivering high quality work products that make a meaningful impact.
Responsibilities
Support customer marketing teammates on the development and execution of multi-channel marketing project plans. This may include preparing customer-sent communications packets, co-branding and customizing materials, preparing customer-facing slide decks and outcomes reporting, and ideating and executing new campaigns.
Partner with program marketing teammates on the day-to-day management of marketing calendars, libraries, and playbook materials needed to support our rapidly expanding book of business.
QA marketing materials and ensure work products shared with customers are of the highest quality and meet Virta brand standards.
Apply both Virta and digital marketing best practices across a mix of channels.
Develop relationships with internal stakeholders to support the book of business and member marketing needs.
Serve as a customer advocate and find creative solutions to help both the customer and Virta teammates hit our goals and KPIs.
90 Day Plan
Develop relationships and get to know us!
Understanding our systems/tools(Asana, templafy/highspot etc)
Understanding our processes and handoffs between and within our team
Understand our end-to-end processes in detail (e.g. process from a new launch being confirmed to when we send out marketing materials)
Develop and document clear roles and responsibilities between customer marketers and program marketing
Develop and document SLAs
Identify scope of work for the quarter (i.e which accounts/activities) to support
Execution:
On time delivery of planned materials
Planned materials meet quality standards
Clear communication within and across teams
Must-Haves
3+ years of professional experience in marketing (digital or traditional marketing)
Experience co-branding materials with a strong eye for detail
A bachelors degree in marketing, communication, public relations or business (MBA a plus)
An understanding of member-facing and B2B2C marketing, ideally within healthcare
Ability to effectively communicate and build relationships with stakeholders
Excellent internal/external project management and analytical skills with good business acumen (quant/qual)
Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment
Values-driven culture
Virtas company values drive our culture, so youll do well if:
You put people first and take care of yourself, your peers, and our patients equally
You have a strong sense of ownership and take initiative while empowering others to do the same
You prioritize positive impact over busy work
You have no ego and understand that everyone has something to bring to the table regardless of experience
You appreciate transparency and promote trust and empowerment through open access of information
You are evidence-based and prioritize data and science over seniority or dogma
You take risks and rapidly iterate
Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $89,480 - $105,270. Information about Virtas benefits is on our Careers page at: https://www.virtahealth.com/careers.
Compensation Range: $89.5K - $105.3K
Apply Now
You will help the Member Marketing team deliver on ambitious marketing access and activation goals. You will work directly with your member marketing teammates to support the execution of customer marketing project plans. This role is a great fit for someone with a talent for self-managing and executing a wide-variety of marketing tasks, with a strong eye for detail and passion for delivering high quality work products that make a meaningful impact.
Responsibilities
Support customer marketing teammates on the development and execution of multi-channel marketing project plans. This may include preparing customer-sent communications packets, co-branding and customizing materials, preparing customer-facing slide decks and outcomes reporting, and ideating and executing new campaigns.
Partner with program marketing teammates on the day-to-day management of marketing calendars, libraries, and playbook materials needed to support our rapidly expanding book of business.
QA marketing materials and ensure work products shared with customers are of the highest quality and meet Virta brand standards.
Apply both Virta and digital marketing best practices across a mix of channels.
Develop relationships with internal stakeholders to support the book of business and member marketing needs.
Serve as a customer advocate and find creative solutions to help both the customer and Virta teammates hit our goals and KPIs.
90 Day Plan
Develop relationships and get to know us!
Understanding our systems/tools(Asana, templafy/highspot etc)
Understanding our processes and handoffs between and within our team
Understand our end-to-end processes in detail (e.g. process from a new launch being confirmed to when we send out marketing materials)
Develop and document clear roles and responsibilities between customer marketers and program marketing
Develop and document SLAs
Identify scope of work for the quarter (i.e which accounts/activities) to support
Execution:
On time delivery of planned materials
Planned materials meet quality standards
Clear communication within and across teams
Must-Haves
3+ years of professional experience in marketing (digital or traditional marketing)
Experience co-branding materials with a strong eye for detail
A bachelors degree in marketing, communication, public relations or business (MBA a plus)
An understanding of member-facing and B2B2C marketing, ideally within healthcare
Ability to effectively communicate and build relationships with stakeholders
Excellent internal/external project management and analytical skills with good business acumen (quant/qual)
Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment
Values-driven culture
Virtas company values drive our culture, so youll do well if:
You put people first and take care of yourself, your peers, and our patients equally
You have a strong sense of ownership and take initiative while empowering others to do the same
You prioritize positive impact over busy work
You have no ego and understand that everyone has something to bring to the table regardless of experience
You appreciate transparency and promote trust and empowerment through open access of information
You are evidence-based and prioritize data and science over seniority or dogma
You take risks and rapidly iterate
Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $89,480 - $105,270. Information about Virtas benefits is on our Careers page at: https://www.virtahealth.com/careers.
Compensation Range: $89.5K - $105.3K
Apply Now