Analyst, Marketing Technology
The Analyst, Marketing Technology is expected to draw heavily on their independent expertise, campaign trafficking and web development knowledge, and understanding of information systems fundamentals to successfully complete their tasks in a timely manner. They are responsible for the execution of various procedures in accordance with the department service catalog, while working closely with the Marketing Data & Analytics team, channel managers, trade desk, and third party vendors in increasing levels of independence. Troubleshoot any ad-served or site-served tag related issues that may arise pre or post campaign launch. Work closely with channel management, trade desk, and analytics teams on all accounts to implement tracking on site as it relates to digital campaign initiatives. QA / troubleshoot any site tag implementation issues that may arise using appropriate testing tools (e.g. DevTools). Resolve to track and report discrepancies with stakeholders that may be affected.
Kaplan Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Kaplan Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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