Web Optimization Manager (CRO)
About the position BambooHR is looking for an experienced and motivated Web Optimization Manager to join our website team. The ideal candidate will help execute our experimentation programs across the website, focused on improving customer journey, critical user workflows, landing pages, etc. We need someone who is passionate about conversion rate and has a multi-disciplinary skill set to help drive CRO at BambooHR. The Web Optimization Manager will have demonstrable experience running programs at similar companies and a proven track record of driving measurable improvement. The successful candidate will work closely with the Analytics, Demand Generation, and Marketing teams to identify opportunities and streamline user workflows across the site. Responsibilities • Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth. • Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes. • Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses. • Work with partners to execute the optimization test roadmap. • Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement. • Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path. • Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate. • Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences. • Know our target audience and how to connect with them. • Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion. • Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data. • Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program. Requirements • 3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics). • Strong experience with Adobe Target or similar experimentation/personalization tools. • Strong analytical, problem-solving, and decision-making skills. • Deep expertise with Adobe Analytics or similar web analytics software. • Motivated, self-starter attitude, highly organized and strong attention to detail. • Ability to work independently as well as in a team-oriented environment. • Excellent written and oral communication skills. • Experience with workflow tools such as JIRA. Nice-to-haves • Previous work experience in a tech SaaS company. • Knowledge of CSS/HTML, Javascript, SQL or any other programming language. Benefits • 4 weeks paid time off. • 11 paid holidays. • Health Medical with HSA and FSA options, dental, and vision. • 401(k) with a generous company match. • Access to a personal financial planner. • Legal and life insurance. • Financial Peace University. • Paid time to give back to the community. • Educational expense coverage. • Incredible office amenities including a full size gym, pickleball courts, and a great office cafe. • In-person onboarding class at Draper, UT headquarters. • Flexible work models including in-office, work-from-home, or hybrid. Apply tot his job