Web Developer / Conversion Rate Optimization Specialist Needed
Summary We’re a fast-growing direct-to-consumer eyewear brand based in Australia, and we’re looking for an A-player Web Developer / CRO Specialist who knows e-commerce inside out. Your mission is simple: make our Shopify site convert like crazy by implementing high-impact CRO improvements and design upgrades that align with our brand vision. ________________________________________ What You’ll Do •Implement CRO strategies to increase AOV and CVR (goal: 6–7% CVR, $75+ AOV). • Build gender-specific landing pages for Men and Women with premium design and integrated offers. • Redesign product and collection pages to match or exceed top competitor standards. • Add interactive fit tools, size charts, and visual examples to reduce friction and refunds. • Optimize checkout and cart flow for simplicity and urgency. • Create trust and urgency elements (badges, countdown timers, inventory indicators). • Launch a dedicated product page for new product launches with persuasive copy and upsell sections. • Ensure cohesive branding across fonts, buttons, and imagery for a premium feel. ________________________________________ We’re Not Looking for Average We want someone who takes pride in precision, creativity, and proactive communication — someone who can spot conversion opportunities before they become problems and keep us informed every step of the way. ________________________________________ You’ll Succeed in This Role If You • Have proven experience with Shopify development and CRO for e-commerce brands. • Understand conversion psychology and can implement data-driven design changes. • Have used A/B testing software’s like Intelligence for efficient and easy testing. • Can share specific examples of similar work for eyewear or fashion brands (not random projects). • Communicate clearly and respond quickly. • Can provide mockups or wireframes before implementation for approval. • Are comfortable working with brand assets and guidelines. ________________________________________ To Prove You’ve Read This, Start Your Application With: “I am the A-player you are looking for.” ________________________________________ When You Apply, Include: • A short intro about yourself and your CRO/web development experience. • Examples of similar work (preferably in eyewear, fashion, or DTC brands). • Why conversion optimization matters to you. • A brief description of how you approach A/B testing and iterative improvements. • Your hourly rate and availability (hours per week). Apply tot his job