VP, Market Strategy, Commercialization

Job Description: • Accountability for Emerging Business Lines or New Market Opportunities • Identify, launch, and drive key strategic priority markets that accelerate revenue growth and expand impact • Operate as the business owner for these priority areas, from initial concept through full execution • Gather and synthesize market research, customer insights, and competitive intelligence to inform strategic decisions • Oversee cross-functional execution of initiatives by partnering with Product, Operations, Sales, Marketing, and other teams • Collaborate with Sales, Client Management, and Marketing teams to execute go-to-market strategies • Establish clear KPIs and success metrics for each initiative • Serve as a strategic advisor to the executive leadership team regarding new growth initiatives Requirements: • Bachelor’s degree in Business, Economics, or a related field is required • MBA preferred • 10+ years of progressive experience in strategy, product management, general management, or related roles • Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments • P&L ownership preferred • Experience with go-to-market strategy and market research is preferred • Excellent communication and interpersonal skills • Comfortable engaging with C-suite leaders, key clients, and external partners • Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams (e.g. product, engineering, sales, operations) • Strong analytical and problem-solving capabilities • Data-driven in approach, with the agility to pivot when new insights emerge. Benefits: • Competitive salary • Company bonus potential • Medical, dental, vision insurance • 401k with match • Generous paid time off • Free gym membership to over 13,000 fitness locations in the US • Other great benefits Apply tot his job

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