VP, GTM Digital Assets

Job Description: Note: Fidelity will not provide immigration sponsorship for this position. The Role As the first go‑to‑market hire for a Fidelity Labs startup focused on digital assets, you will own early commercial strategy and enterprise sales execution for a new platform serving financial institutions. You will define initial target customers, shape positioning and pricing hypotheses, and build the first repeatable path to revenue. You’ll lead complex, high‑value enterprise deals end to end—engaging senior decision‑makers at broker‑dealers, asset managers, and other financial institutions. Partnering closely with the founder, product, and engineering teams, you’ll translate direct customer insight into refined messaging, GTM strategy, and product priorities. As the primary voice of the customer, you’ll help shape how the platform is positioned, sold, and evolved. This role requires comfort selling in ambiguity, building from zero, and leading enterprise conversations where both the product and GTM motion are still emerging. As the business scales, you’ll have the opportunity to help shape future GTM capabilities, including sales coverage, partnerships, and broader commercial strategy. The Expertise and Skills You Bring 8+ years of B2B experience closing enterprise software or platform deals within financial services, fintech, or regulated industries Recent quota‑carrying experience with ownership of complex, multi‑stakeholder enterprise deals Proven ability to build pipeline from scratch in early‑stage or low‑inbound environments Strong consultative, value‑based selling approach focused on business impact and long‑term outcomes Experience selling into large financial institutions and navigating procurement and buying committees Comfort engaging C‑suite and senior executives Solid domain knowledge of cryptocurrency, blockchain, and digital assets Excellent communication skills, with the ability to translate technical concepts into clear business value Comfortable operating with minimal structure in fast‑changing environments Familiarity with enterprise sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator) Bachelor’s degree required; advanced degree or certifications a plus The Team We are Fidelity Labs, Fidelity Investments' in-house business incubator. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of new businesses and is constantly prototyping concepts for Fidelity's next new ventures. Fidelity Labs is a dynamic workplace that combines the best parts of startup life - building from scratch, adapting quickly, and moon-shot ambition - with the scale and stability of an industry leader. Learn more at labs.fidelity.com . The base salary range for this position is $165,000 - $190,000 per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted. Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Some roles may have unique onsite requirements. Please consult with your recruiter for the specific expectations for this position. Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories. Certifications: Category: Sales