VP, Demand Gen
About the position
The Vice President, Demand Generation leads all North America demand generation activities for Halcyon. This highly visible, strategic, and cross-functional role will drive qualified pipeline and bookings growth in our target market segments across multiple geographies. The right candidate will lead a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas.
Responsibilities
• Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
• Lead and mentor a team of demand marketers focused on pipeline creation and acceleration.
• Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
• Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more.
• Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences.
• Build and constantly refine customer journeys on the Halcyon website to maximize conversions.
• Collaborate with product marketing on value-driven messaging and audience segmentation.
• Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication).
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity.
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
• Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent.
• Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging.
• Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly.
Requirements
• Experience in with B2B enterprise software (cybersecurity is a plus).
• Experience managing high performing demand, field, digital and partner marketing teammates as well as websites.
• Familiarity with partner marketing or field/channel GTM motions.
• Startup or high-growth company background.
• Comfortable building systems and strategies from the ground up in a fast-paced environment.
• 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company.
• Proven track record of owning pipeline targets and delivering measurable results.
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
• Excellent communication, collaboration, and leadership skills.
Benefits
• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with 3% employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible Unlimited PTO
• Parental leave
• Generous equity offering
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The Vice President, Demand Generation leads all North America demand generation activities for Halcyon. This highly visible, strategic, and cross-functional role will drive qualified pipeline and bookings growth in our target market segments across multiple geographies. The right candidate will lead a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas.
Responsibilities
• Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
• Lead and mentor a team of demand marketers focused on pipeline creation and acceleration.
• Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
• Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more.
• Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences.
• Build and constantly refine customer journeys on the Halcyon website to maximize conversions.
• Collaborate with product marketing on value-driven messaging and audience segmentation.
• Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication).
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity.
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
• Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent.
• Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging.
• Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly.
Requirements
• Experience in with B2B enterprise software (cybersecurity is a plus).
• Experience managing high performing demand, field, digital and partner marketing teammates as well as websites.
• Familiarity with partner marketing or field/channel GTM motions.
• Startup or high-growth company background.
• Comfortable building systems and strategies from the ground up in a fast-paced environment.
• 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company.
• Proven track record of owning pipeline targets and delivering measurable results.
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
• Excellent communication, collaboration, and leadership skills.
Benefits
• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with 3% employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible Unlimited PTO
• Parental leave
• Generous equity offering
Apply tot his job
Apply To this Job