VP, Corporate Marketing (Agentic AI Strategy)

About Eightfold Eightfold is a global leader in AI-native enterprise talent platform, trusted by the world's largest & most respected fortune 500 organizations. Deployed in 100+ countries and 30+ languages. Today, Eightfold is at the forefront of agentic AI, delivering intelligent agents that actively drive outcomes across hiring and talent workflows, while much of the industry is still experimenting with prototypes. We are defining the next era of agentic talent systems. What sets Eightfold apart is not just the technology & our mission, but the team behind it. We are a deeply technical, execution-driven organization that values ownership, collaboration, and high standards. Our engineers, product leaders, and go-to-market teams work closely together - in person and across functions - to build systems that scale in the real world. If you're excited to work on hard problems, move with urgency, raise the bar every day, and help build agentic systems that transform how the world works, Eightfold is the place to do it. About the Role As the VP of Corporate Marketing at Eightfold, you will be a pioneer in the "Agentic Era." Reporting directly to the CMO, you are an agentic-first leader responsible for defining Eightfold's brand identity as the world's leading AI-native talent intelligence platform. You won't just manage a brand; you will architect an ecosystem where human creativity and AI agents work in lockstep to drive unprecedented market differentiation. Success in this role requires a leader who is technologically fearless and deeply empathetic. You will push your team to automate the mundane and elevate the strategic, ensuring Eightfold wins the AI category by out-thinking and out-innovating the competition. What You Will Do Agentic Brand Strategy & Vision: • AI-Native Identity: Develop a brand strategy that positions Eightfold not just as a tool, but as the foundational intelligence layer for the modern enterprise. • Predictive Positioning: Use AI-driven market intelligence and sentiment analysis to evolve messaging in real-time, ensuring we stay ahead of industry shifts. • Strategic Alignment: Partner with the CMO to define OKRs that reflect the speed of AI-driven growth, focusing on share of voice, community resonance, and high-intent pipeline. AI-First Creative & Brand Expression: • Human + Machine Creativity: Lead a team to integrate generative AI and agentic workflows into the creative process, accelerating output without sacrificing brand soul. • Dynamic Brand Consistency: Implement AI-powered brand governance tools to ensure absolute cohesion across every global touchpoint and customer interaction. • The "Agentic" Experience: Partner with Product and Sales to ensure our brand promise of "AI for good" is felt across the entire customer journey, from first touch to renewal. Intelligent Communications & Narrative: • Automated Insights, Human Stories: Guide your team to use AI for deep narrative testing and audience segmentation, while focusing human efforts on high-level storytelling and relationship building with press and analysts. • Omnichannel Orchestration: Execute integrated awareness campaigns that leverage AI-driven personalization at scale. • Data-Driven Influence: Analyze performance using advanced predictive modeling to refine strategies before the market shifts. Customer Advocacy & Community: • Advocacy at Scale: Deploy agentic workflows to identify, nurture, and mobilize customer advocates, turning user success into a powerful engine for brand growth. • Insight-Led Innovation: Use AI to synthesize customer feedback into actionable insights for the product and executive teams. Future-Proof Events: • Hybrid Innovation: Reimagining Eightfold Cultivate and strategic events as immersive, AI-enhanced experiences that set a new standard for industry engagement. • Community Intelligence: Use AI to personalize event tracks and networking, ensuring every attendee experiences the specific value of the Eightfold brand. Empathetic & Agentic Leadership: • Empowering the Team: Serve as a mentor who guides the team through the transition to AI-first workflows, fostering a culture of psychological safety and bold experimentation. • Resource Optimization: Manage budgets by prioritizing high-impact human strategic work and automating repetitive tasks through agentic tools. • Culture of Learning: Create a "test and learn" environment where the team feels inspired to master new AI tools and techniques. What You Bring • Experience: 15+ years in marketing leadership, with a proven track record of managing complex brands in the Enterprise SaaS space. • AI Fluency: Deep, hands-on experience with LLMs, agentic workflows, and AI-driven marketing stacks. You should be an early adopter who uses these tools daily. • Empathetic Leadership: A history of building high-performing teams by leading with kindness, transparency, and a focus on professional growth. • High-Bias for Action: A demonstrated history of leading teams that move fast, iterate in public, and embrace "done is better than perfect" in the pursuit of market-leading innovation. • Strategic Agility: The ability to translate complex AI concepts into simple, compelling narratives that resonate with C-suite buyers. • Visionary Mindset: You don't just follow the AI trend; you have a clear vision for how AI will redefine the relationship between brands and humans. Pay Transparency Please note this role is categorized as hybrid in Santa Clara, CA The base salary ranges below are provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonus and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, experience and zones determined by location. Zone A is in SF Bay Area, CA . Base Salary Range in Zone A: $241,463 to $350,000 + discretionary bonus + preIPO equity (stock options) Hybrid Work @ Eightfold: We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting May 1st, 2025, employees residing near Santa Clara, CA will return to the office three times a week. Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. #LI-Hybrid