Vice President of Paid Media (Remote Canada)

Vice President of Paid MediaOverviewThe VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative. This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.The VP leads through Associate Directors who manage billable consultants executing day-to-day work. This is not a hands-on campaign role. Instead, the VP operates as a leader of leaders, ensuring quality at critical client moments while developing middle management to scale that standard.The role balances two responsibilities: direct inspection at key inflection points in client engagements, and operational leverage through Associate Directors. Success means being present where it matters most—and enabling the team everywhere else.The JobInspect Work at the Moments That MatterThe VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.Key moments of VP accountability:Sales-to-Ops Handoff: Review key client handoffs to ensure clarity on business goals and scopeKickoff: Validate alignment on success metrics and expectations for priority clientsProject Phase: Inspect early strategy and planning across Paid Media, Programmatic, and CreativeNSM Setting: Validate North Star Metrics for priority engagementsWeekly Updates: Spot-check patterns and coach on communication qualityMonthly Updates: Review output for clarity and linkage to business outcomesQBRs: Pressure-test decks; attend priority or at-risk accounts6-Month Strategy Reviews: Ensure strategy evolves based on data, not inertiaABRs: Support or co-lead for key accountsRenewals: Partner on renewal strategy for priority clientsThe VP defines what “good” looks like and reinforces that standard consistently across teams.Drive Leverage Through Associate DirectorsThe VP scales impact by developing Associate Directors into strong operators and quality owners.Establish clear operating cadences (reviews, escalations, ownership)Coach AsDs on how to evaluate work and give actionable feedbackCalibrate quality standards across teamsHold AsDs accountable for client health and delivery quality—not just outputLead Across Paid Media, Programmatic & CreativeThe VP maintains cross-functional credibility and ensures alignment across pillars.Operate with working fluency across all three areasEnsure Paid Media, Programmatic, and Creative function as an integrated systemApply appropriate quality standards by disciplineContribute to broader Performance leadership discussionsCommercial Ownership & P<he VP owns a ~$15M P&L with focus on:Client Goal AttainmentNet Revenue Retention (NRR)Gross Profit MarginMonthly Recurring Revenue RetentionResponsibilities include:Managing pricing, staffing, and resourcing decisionsMonitoring client health and proactively addressing risksSupporting expansion opportunities across accountsTracking operational indicators that drive financial outcomesClient Relationship OwnershipFor priority accounts, the VP plays an active role:Build relationships with senior client stakeholdersParticipate in key meetings (QBRs, ABRs, renewals)Act as escalation point when neededMaintain strong understanding of client business models and goalsTalent DevelopmentThe VP is responsible for strengthening the leadership layer:Develop Associate Directors into effective leaders and quality driversMaintain visibility into strategist performance and growthPartner with People Operations on hiring and developmentBuild a pipeline of future leadership talentKey Performance IndicatorsCommercial KPIsClient Goal AttainmentNet Revenue Retention (NRR)Gross Profit MarginMonthly Recurring Revenue RetentionOperational IndicatorsInspection Coverage RateAsD Quality CalibrationStrategy-to-Execution AlignmentClient Escalation Resolution TimePilot-to-Contract ConversionQualificationsRequired10+ years of paid media leadership experience, with demonstrated ownership of multi-channel paid practices at scale.Experience managing middle managers (Associate Directors, Group Directors, or equivalent) with teams of billable consultants under them.P&L ownership experience, including responsibility for gross margin and commercial outcomes.Fluency across multiple paid channels (search, social, programmatic) with sufficient depth to inspect strategy and execution credibly.Demonstrated experience developing middle managers into senior leaders.PreferredAgency or consulting background with exposure to B2B, B2C, or performance-driven client portfolios.Experience integrating Creative into Paid Media practices, or leading cross-functional teams including Creative talent.Experience managing programmatic at scale, including DSP partnerships and first-party data strategy.Track record of building inspection and quality control systems in organizations that previously relied on individual heroics.Who You AreYou are a senior operator who leads through structure and presence at the decisive moments. You know that in a services business, the quality of the work is the product — and you have the judgment to see what others miss when you look at a strategy, a brief, or a plan.You lead through your Associate Directors, not around them. You develop them into real inspectors of work. You inspect how they inspect. You raise the floor on quality across your practice by teaching, calibrating, and holding standards.You are credible across Paid Media, Programmatic, and Creative without being the deepest expert in any one of them. You can read a paid search audit, a creative brief, and a programmatic plan and push back on each with substance. You understand that different work requires different evaluation criteria.You know the difference between a bottleneck and a leader. You are present where your presence matters and absent where your absence enables your team. You own a $15M P&L and you understand that every client outcome traces back to a moment where the work was inspected — or wasn’t.What We Offer:Compensation for this role includes a competitive base salary + strong bonus package Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Company-wide RetreatWork Environment RequirementsAs a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able#LI-CV1