UA Manager w/ Creative - Predictions
This is your chance to join a fast-growing technology & entertainment business where reality TV, celebrity drama, and pop culture are transformed into real prizes. The mission is simple: make watching, predicting, and talking about your favourite moments more exciting and more valuable. You’re not just watching the world, you’re part of it. Predict outcomes, compete with friends, and earn epic prizes.
About the Role
My client is seeking a hands-on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimising campaigns across these channels, with a strong emphasis on data-driven decision-making and measurable results.
As an early-stage business, this role requires someone who is comfortable working autonomously and hands-on across both performance strategy and creative execution. This is a fully remote position open to candidates based in North America.
Key Responsibilities:
• Develop, execute, and optimise paid media campaigns (including PPC, display, and paid social) to drive user acquisition and revenue growth.
• Identify, recruit, and manage influencer partnerships to expand brand reach and engagement.
• Build and scale affiliate marketing programmes, managing relationships and performance with key partners.
• Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team.
• Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives.
• Create, adapt, and iterate static and simple ad creatives for user acquisition campaigns, using tools such as Photoshop and/or Figma to support rapid testing and optimisation.
• Own the end-to-end creative testing process for UA ads, from concept through to launch, iteration, and performance analysis, in a start-up environment without reliance on a dedicated design team.
• Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture.
• Test new channels and strategies to identify scalable growth opportunities.
Requirements:
• 4–5 years’ hands-on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, iGaming or entertainment experience highly desirable).
• Strong analytical skills and experience using data to optimise campaigns and drive decision-making.
• Proficiency with campaign management and analytics tools (e.g. Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools).
• Excellent communication skills, both written and verbal.
• Ability to work independently in a fast-paced, remote environment.
• Experience with reporting and presenting campaign results to senior stakeholders.
• Hands-on experience creating paid acquisition ad creatives (primarily static; simple motion a bonus).
• Comfortable using basic design tools such as Photoshop and/or Figma to produce, edit, and localise UA creatives without agency or design-team dependency.
• Strong understanding of creative testing frameworks and how creative performance impacts CPA, CTR, and LTV.
• Bonus: Experience with SEO, email marketing, or content marketing.
About the Role
My client is seeking a hands-on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimising campaigns across these channels, with a strong emphasis on data-driven decision-making and measurable results.
As an early-stage business, this role requires someone who is comfortable working autonomously and hands-on across both performance strategy and creative execution. This is a fully remote position open to candidates based in North America.
Key Responsibilities:
• Develop, execute, and optimise paid media campaigns (including PPC, display, and paid social) to drive user acquisition and revenue growth.
• Identify, recruit, and manage influencer partnerships to expand brand reach and engagement.
• Build and scale affiliate marketing programmes, managing relationships and performance with key partners.
• Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team.
• Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives.
• Create, adapt, and iterate static and simple ad creatives for user acquisition campaigns, using tools such as Photoshop and/or Figma to support rapid testing and optimisation.
• Own the end-to-end creative testing process for UA ads, from concept through to launch, iteration, and performance analysis, in a start-up environment without reliance on a dedicated design team.
• Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture.
• Test new channels and strategies to identify scalable growth opportunities.
Requirements:
• 4–5 years’ hands-on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, iGaming or entertainment experience highly desirable).
• Strong analytical skills and experience using data to optimise campaigns and drive decision-making.
• Proficiency with campaign management and analytics tools (e.g. Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools).
• Excellent communication skills, both written and verbal.
• Ability to work independently in a fast-paced, remote environment.
• Experience with reporting and presenting campaign results to senior stakeholders.
• Hands-on experience creating paid acquisition ad creatives (primarily static; simple motion a bonus).
• Comfortable using basic design tools such as Photoshop and/or Figma to produce, edit, and localise UA creatives without agency or design-team dependency.
• Strong understanding of creative testing frameworks and how creative performance impacts CPA, CTR, and LTV.
• Bonus: Experience with SEO, email marketing, or content marketing.