Sr Marketing Manager - Brand Partnerships & Programs
Job title: Sr Marketing Manager - Brand Partnerships & Programs in USA at Frontdoor
Company: Frontdoor
Job description: OverviewFrontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit .ResponsibilitiesFully Remote/Virtual RoleSummary: The Sr. Marketing Manager, Brand Partnerships & Programs leads the development and delivery of strategic marketing initiatives and brand partnerships for one or more brands. This position works closely with cross-functional team members to cultivate, manage, and enhance new and existing corporate partnerships and campaigns to help build brand equity and support overall company growth.Responsibilities:Develop a deep understanding of the Frontdoor, Inc. brands, target audiences, products and servicesCollaborate with business, sales and corporate partnership teams to think creatively and elevate high value partner relationships with a focus on the consumer journey, brand insights and marketing strategyLead the creation and delivery of new and/or optimization of existing marketing strategies and integrated campaigns to support brand partnerships that drive scale and business growthManage the creative development of brand partnership assets in collaboration with creative, legal and, where applicable, agency partners to align with the brand strategy and motivate the target audienceLead the integration and delivery of select national marketing programs and initiatives – including facilitating the development of input briefs, integrated marketing plans, reporting cadence, campaign optimizations, scenario/contingency plans, and post-mortem program reviewsMeasure and report performance of all related marketing campaigns and assess ROI and KPIsAssist with monitoring market and competitor news/trendsMay assume other duties as assignedQualificationsRequired Skills:Demonstrated ability to deliver, own and lead work with an emphasis on successful brand partnershipsDemonstrated ability to project manage cross-functional workstreamsProven success in content development including copywriting and editingThorough understanding of advertising/marketing fundamentals, including branding, planning, positioning, strategy, market research and mediaExcellent communication/presentation skills and ability to inform and influence cross-functionallyUnderstanding of target audiences and their decision-making processUnderstanding of industry and competitive trendsProficiency in Microsoft Office applications (e.g. Excel, Word, PowerPoint)Preferred Skills:Strong strategic and innovative mindset to help approach and solve brand business problemsAbility to work under tight deadlines while maintaining a positive and collaborative attitudeOther/State SpecificThis role pays between $139,000 to $150,000 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.Learn more about at Frontdoor.
Expected salary: $139000 - 150000 per year
Location: USA
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Company: Frontdoor
Job description: OverviewFrontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit .ResponsibilitiesFully Remote/Virtual RoleSummary: The Sr. Marketing Manager, Brand Partnerships & Programs leads the development and delivery of strategic marketing initiatives and brand partnerships for one or more brands. This position works closely with cross-functional team members to cultivate, manage, and enhance new and existing corporate partnerships and campaigns to help build brand equity and support overall company growth.Responsibilities:Develop a deep understanding of the Frontdoor, Inc. brands, target audiences, products and servicesCollaborate with business, sales and corporate partnership teams to think creatively and elevate high value partner relationships with a focus on the consumer journey, brand insights and marketing strategyLead the creation and delivery of new and/or optimization of existing marketing strategies and integrated campaigns to support brand partnerships that drive scale and business growthManage the creative development of brand partnership assets in collaboration with creative, legal and, where applicable, agency partners to align with the brand strategy and motivate the target audienceLead the integration and delivery of select national marketing programs and initiatives – including facilitating the development of input briefs, integrated marketing plans, reporting cadence, campaign optimizations, scenario/contingency plans, and post-mortem program reviewsMeasure and report performance of all related marketing campaigns and assess ROI and KPIsAssist with monitoring market and competitor news/trendsMay assume other duties as assignedQualificationsRequired Skills:Demonstrated ability to deliver, own and lead work with an emphasis on successful brand partnershipsDemonstrated ability to project manage cross-functional workstreamsProven success in content development including copywriting and editingThorough understanding of advertising/marketing fundamentals, including branding, planning, positioning, strategy, market research and mediaExcellent communication/presentation skills and ability to inform and influence cross-functionallyUnderstanding of target audiences and their decision-making processUnderstanding of industry and competitive trendsProficiency in Microsoft Office applications (e.g. Excel, Word, PowerPoint)Preferred Skills:Strong strategic and innovative mindset to help approach and solve brand business problemsAbility to work under tight deadlines while maintaining a positive and collaborative attitudeOther/State SpecificThis role pays between $139,000 to $150,000 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.Learn more about at Frontdoor.
Expected salary: $139000 - 150000 per year
Location: USA
Apply for the job now!
Apply Now