Sr. Manager, Mktg - Demand Generation (SMB)

About The RoleOpenLoop is seeking a strategic powerhouse to lead our demand generation engine and fuel our next wave of growth. As the Sr. Manager, Demand Generation (SMB), you'll architect and execute effective activation campaigns that drive awareness, engagement, and qualified leads for our small to mid-sized customers. You'll blend a variety of marketing generation techniques, paired with creativity, and tech-savvy strategy, to reach the right audience at the right time, with the right message. This is a hands-on leadership role for someone who’s just as comfortable building strategy as they are rolling up their sleeves and working side by side with the team. What You’ll Do:Build and lead our new SMB (Small & Medium sized businesses) clients through growth marketing programs. These “brick and mortar” clients (a.k.a. physical offices ) seek exciting and competitive marketing solutions to drive growth to their doors. This role will lead and further mature our industry publications, such as Meta ads, Google/YouTube Ads, email marketing, and use data to drive these efforts, through conversion rate optimization, etc.Lead lifecycle marketing for our self-serve SMB brick and mortar programs helping turn top of funnel interest into customers and customers into high revenue generation customers. Lead team managing “activation” efforts for our brick and mortar customers to drive patient adoption. Lead and build out successful pipeline generation efforts across new marketsRun account based marketing campaigns for our employer segment, running integrated campaigns across advertising, email, events, direct mail, and more.Partner and coordinate with our Sales team on running integrated plays. Be available for 10% travelOther duties as assigned.Who You Are: 10+ years of demand generation marketing experience (high volume B2B SMB experience highly preferred)Experience with key metrics such as CAC, LTV, payback periods and what levers drive these.Experience with account based marketing fundamentals. Proven ability to work independently and be comfortable “creating the path” rather than walking it. Recent, hands-on experience, (within the last 3 years) executing campaigns within marketing automation and ad platformsMinimum 3 years managing a high performing marketing team in a fast-paced environmentStrong ability to communicate clearly and concisely within the immediate team, as well as cross-functionally with different departments, and executive levels.Fantastic organizational skills with a strong sense of urgency and accountability.Bonus Points if you have experience in the following areas:Experience working in a startup or fast-growing organizationKnowledge of the healthcare industry and related marketing strategiesRemote Salary Range$108,000—$126,000 USDAbout OpenLoopOpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring healing anywhere. Our tele-health support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.Our Company CultureWe have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.Our BenefitsIn addition, for salaried positions you would also be eligible for:Medical, Dental, and Vision plansFlexible Spending/Health Savings AccountsFlexible PTO401(k) + Company MatchLife Insurance, Pet insurance, and moreSound like a good fit? We’d love to meet you.Originally posted on Himalayas

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