Sr. Email Marketing Analyst
Description: We offer fully remote positions for candidates that live in Florida, Texas, North Carolina, and Ohio. If you prefer to be in an office setting, come join us in our sunny South Florida office in Hallandale Beach. GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS Want to join the fun as a Sr. Email Marketing Analyst? As the largest branded fitness program in the world, Zumba® brings millions of people together every single day. We take the “work” out of “workout,” combining fun, fitness, and a serious dose of happiness in every class. And being part of our close-knit Home Office fam is JUST. AS. AWESOME. OVERALL JOB OBJECTIVE: The Sr. Email Marketing Analyst will be responsible for planning, testing and executing emails and marketing automation initiatives to drive acquisition, engagement, conversion, and loyalty across all Zumba's businesses. The role includes both email production and email strategy to drive acquisition, engagement, conversion and loyalty across all Zumba's businesses. Candidates must be able to perform light coding. JOB RESPONSIBILITIES • Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth. • Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines. • Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals. • Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization. • Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence. • Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach. • Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives. • Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness. • Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention. • Work directly with analysts to provide more in depth analysis and insights to deliver against business goals. Supervisory Responsibilities: None Requirements: REQUIRED QUALIFICATIONS • Bachelor's degree in marketing or related field • 5+ years of experience in email/digital marketing or related industries • Good understanding of advance segmentation logic • Knowledge in SQL & building dashboard. • Knowledge of HTML/CSS and email development • Proven experience with campaign analysis • Strong experience with email and personalization, live clickers/ Movable Ink • Experience using Photoshop, Figma, and Microsoft suites • Experience using Iterable preferred • Experience with Lead capture form and ZW shopify integration DESIRED QUALIFICATIONS • Results driven with strong analytical, data and project management skills • Outstanding verbal and written communication skills • Able to work independently and also effectively collaborate with larger teams. • A passion to understand the tactics and technologies behind online marketing. • Must be organized, detail oriented, proactive, self-motivated, and result driven • Ability to thrive in a fast-paced, fluid environment. PHYSICAL DEMANDS: While performing the duties of this job, the employee is frequently required to sit, stand, walk, bend, and use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; talk and hear. The employee must occasionally lift and/or move up to 25 pounds (safety/weight belt provided, if requested). Specific vision, peripheral vision, depth perception and the ability to adjust focus is required. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Travel may be required. Apply tot his job