Specialist I, AI and Marketing Intelligence @ Nelnet

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive. As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.Nelnet Business Services (NBS) is seeking a strategic and data-savvy AI and Marketing Intelligence Specialist I to advance our marketing performance and innovation. This role is a key contributor to the success of our Revenue Operations (RevOps) team, driving insights that improve campaign strategy, accelerate demand generation, and integrate emerging AI technologies into our marketing ecosystem.In this role, you’ll analyze marketing data, optimize performance across the funnel, and help shape our use of AI for reporting, personalization, segmentation, and campaign automation. You’ll work closely with the RevOps, Product Marketing, and Content teams, and collaborate with technical stakeholders to deploy AI models and custom agents across our stack. This is a high-impact opportunity for a marketing professional who blends analytical depth with curiosity for AI and a desire to push our marketing intelligence forward.JOB RESPONSIBILITIES:Analyze multi-channel marketing performance (paid media, SEO, email, events, web) to optimize lead generation, engagement, and ROI.Track and interpret funnel metrics to uncover insights and improve the buyer journey from awareness to conversion.Collaborate with cross-functional teams (Product Marketing, RevOps) on testing segmentation, creative, and messaging strategies.Pilot and integrate AI tools to enhance marketing analysis, campaign automation,…

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