Social Media Specialist (Tallahassee, FL, US, 32312)

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; Requisition ID: 18947 Remote Work Available: No Job Title: Social Media Specialist Department: Digital Marketing Reporting to: SE Senior Social Media Strategist Location: Remote / Florida Position Summary This role reports directly to the SE Senior Social Media Strategist on the Digital Marketing team within the Marketing Department. We are searching for a highly motivated, fast‑moving, and creatively driven Video Content Specialist who can elevate the quality, storytelling, and energy of Trulieve’s social media presence. The ideal candidate is a hands‑on content creator who thrives in dynamic environments, enjoys being in the field, and knows how to capture and produce high‑impact video and photo content. This includes filming at events, in-store activations, grow facilities, and other brand moments — then transforming that footage into engaging, trend‑driven edits optimized for each platform. We’re looking for someone who understands the pulse of social media: emerging formats, trending audio, visual styles, and platform‑specific best practices. If you’re passionate about storytelling, visual creativity, fast‑paced production, and pushing content to the next level ,. our team. Responsibilities: Conceptualize, produce, and edit visually stunning and innovative content for multiple social media platforms, ensuring it aligns with brand guidelines Collaborate with cross-functional teams, including marketing, design and digital to develop content that effectively communicates key messages Plan, shoot and edit high-quality videos for use on platforms such as Instagram, TikTok, YouTube, Podcasting, X and Facebook Stay updated on video trends and photography trends for emerging formats to keep content fresh and engaging Capture captivating videos and photos from events, store openings and in facilities that showcase our products, and brand personality. Work closely with influencers, brand ambassadors and partners to co-create compelling and authentic content. Skills and Qualifications: Proven experience as a Social Media Content Producer/Creator, preferably in a similar industry Proficient in video editing software, graphic design tools and photography equipment. Travel: 40-50% in field visits (Florida/Georgia) Flexibility of hours – nights and weekends Exceptional creativity and storytelling skills Organized, responsible and flexible in a fast-paced growth environment Work Schedule: 40 hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends and holidays Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.