Social Media & Brand Reputation Strategist
Job title: Social Media & Brand Reputation Strategist in Atlanta, GA at Four Winds Health
Company: Four Winds Health
Job description: Job Title: Social Media & Brand Reputation Strategist
Reports to: Director of Brand Strategy and Regional Growth
Location: Atlanta-based preferred or remote (must be near major JV health systems SC, OH, & MI)Shape How Patients See and Feel Our BrandWellStreet Urgent Care is on a mission to redefine urgent care through compassion, accessibility, and excellenceâone patient experience at a time. We're looking for a strategic and proactive Social Media & Brand Reputation Strategist who puts patients first and knows how to turn every digital interaction into an opportunity to build trust and elevate our brand.If you're passionate about using your social media expertise and digital savvy to make healthcare more human, youâll thrive in this role.What Youâll DoOwn Our Online Voice and ReputationMonitor, analyze, and respond to patient reviews across platforms (Google, Facebook, Healthgrades, Yelp, etc.) for all JV-branded locations.Spot trends in patient feedback and flag opportunities or concerns to operational and clinical leadership.Collaborate across departments to address patient concerns and close the feedback loop.Maintain a clear escalation protocol for sensitive issues, ensuring HIPAA compliance and timely follow-up.Lead Our Social Media PresenceDevelop and manage the content calendar for WellStreet and JV partner channels.Create or coordinate engaging, brand-aligned content across platforms including Facebook, Instagram, and LinkedIn.Support executive social media presence by drafting and scheduling professional content (primarily for LinkedIn).Align all content with our corporate voice, values, and active PR initiatives.Monitor social engagement, track trends, and ensure timely, appropriate responses to comments and messages.Collaborate with JV health system marketing teams to coordinate messaging and promotions.Protect Brand Integrity & Ensure ComplianceStay up to date on HIPAA regulations to ensure all patient-facing communications (reviews, comments, messages) remain compliant.Ensure consistent tone, style, and messaging across WellStreet and partner brand standards.Track, Analyze, and StrategizeProduce regular reports on review sentiment, social engagement, and reputation trends.Recommend strategies to improve patient satisfaction, online sentiment, and brand loyalty.Actively participate in brand and marketing strategy meetings with actionable insights.What You Bring3â5 years of experience in online reputation management, social media management, or digital engagement (healthcare experience is a plus).Deep understanding of social media platforms and online review ecosystems.Exceptional writing and communication skillsâyou know how to write with empathy and professionalism.Familiarity with HIPAA and patient privacy guidelines (preferred).Experience with tools like Hootsuite, Sprout Social, Birdeye, Podium, or similar platforms.Ability to manage multiple brand voices and calendars with precision and care.Strong analytical skillsâyou donât just collect data, you know what to do with it.A collaborative spirit, a problem-solving mindset, and a drive to always elevate the brand.Why Join WellStreet?At WellStreet, weâre more than just urgent care. Through our partnerships with leading health systems, weâre delivering care that communities trust. Your role will be critical in strengthening that trustâamplifying patient voices, celebrating our teams, and shaping how weâre seen by the public.Join us in building a healthcare experience people feel good aboutâfrom their first online interaction to their last follow-up.#WUCCareersExperience Required
3 - 5 years: Marketing
3 - 5 years: Social Media Management
Preferred
3 - 5 years: Advertising
3 - 5 years: Project Management
3 - 5 years: Brand Strategy
Education Required
High School or better
Preferred
Associates or better in Marketing or related field
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the notice from the Department of Labor.
Expected salary:
Location: Atlanta, GA
Apply for the job now!
Apply Now
Company: Four Winds Health
Job description: Job Title: Social Media & Brand Reputation Strategist
Reports to: Director of Brand Strategy and Regional Growth
Location: Atlanta-based preferred or remote (must be near major JV health systems SC, OH, & MI)Shape How Patients See and Feel Our BrandWellStreet Urgent Care is on a mission to redefine urgent care through compassion, accessibility, and excellenceâone patient experience at a time. We're looking for a strategic and proactive Social Media & Brand Reputation Strategist who puts patients first and knows how to turn every digital interaction into an opportunity to build trust and elevate our brand.If you're passionate about using your social media expertise and digital savvy to make healthcare more human, youâll thrive in this role.What Youâll DoOwn Our Online Voice and ReputationMonitor, analyze, and respond to patient reviews across platforms (Google, Facebook, Healthgrades, Yelp, etc.) for all JV-branded locations.Spot trends in patient feedback and flag opportunities or concerns to operational and clinical leadership.Collaborate across departments to address patient concerns and close the feedback loop.Maintain a clear escalation protocol for sensitive issues, ensuring HIPAA compliance and timely follow-up.Lead Our Social Media PresenceDevelop and manage the content calendar for WellStreet and JV partner channels.Create or coordinate engaging, brand-aligned content across platforms including Facebook, Instagram, and LinkedIn.Support executive social media presence by drafting and scheduling professional content (primarily for LinkedIn).Align all content with our corporate voice, values, and active PR initiatives.Monitor social engagement, track trends, and ensure timely, appropriate responses to comments and messages.Collaborate with JV health system marketing teams to coordinate messaging and promotions.Protect Brand Integrity & Ensure ComplianceStay up to date on HIPAA regulations to ensure all patient-facing communications (reviews, comments, messages) remain compliant.Ensure consistent tone, style, and messaging across WellStreet and partner brand standards.Track, Analyze, and StrategizeProduce regular reports on review sentiment, social engagement, and reputation trends.Recommend strategies to improve patient satisfaction, online sentiment, and brand loyalty.Actively participate in brand and marketing strategy meetings with actionable insights.What You Bring3â5 years of experience in online reputation management, social media management, or digital engagement (healthcare experience is a plus).Deep understanding of social media platforms and online review ecosystems.Exceptional writing and communication skillsâyou know how to write with empathy and professionalism.Familiarity with HIPAA and patient privacy guidelines (preferred).Experience with tools like Hootsuite, Sprout Social, Birdeye, Podium, or similar platforms.Ability to manage multiple brand voices and calendars with precision and care.Strong analytical skillsâyou donât just collect data, you know what to do with it.A collaborative spirit, a problem-solving mindset, and a drive to always elevate the brand.Why Join WellStreet?At WellStreet, weâre more than just urgent care. Through our partnerships with leading health systems, weâre delivering care that communities trust. Your role will be critical in strengthening that trustâamplifying patient voices, celebrating our teams, and shaping how weâre seen by the public.Join us in building a healthcare experience people feel good aboutâfrom their first online interaction to their last follow-up.#WUCCareersExperience Required
3 - 5 years: Marketing
3 - 5 years: Social Media Management
Preferred
3 - 5 years: Advertising
3 - 5 years: Project Management
3 - 5 years: Brand Strategy
Education Required
High School or better
Preferred
Associates or better in Marketing or related field
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the notice from the Department of Labor.
Expected salary:
Location: Atlanta, GA
Apply for the job now!
Apply Now