Shopify CRO Specialist Needed to Optimise Bundle & Checkout Decision Page (Supplements Brand – UK)
I run a UK-based Shopify supplement brand and am looking for an experienced Shopify CRO specialist to optimise the product bundle selection stage (Buy 1 / Buy 2 / Buy 3). This is the page where customers decide how many units to purchase. While we currently offer the highest discount on the 3-unit option, we believe the offer structure and presentation can be improved to increase conversion rate and AOV. Current Situation Shopify store (UK market) Single product with bundle options (1 / 2 / 3 units) Buy 3 currently has the biggest discount We want to test alternative offer structures such as: Buy 1 at full price Buy 2 with a smaller discount + free gift / bonus product Improved visual hierarchy and offer framing Stronger urgency, value stacking, and trust elements What We’re Looking For Someone who can: Analyse our current bundle/offer structure Recommend conversion-focused pricing & incentive strategies Redesign or optimise the bundle selection section (UX + copy) Implement changes directly in Shopify (theme or app-based) Ideally set up A/B testing or provide a clear testing roadmap Required Experience Proven experience with Shopify CRO Experience optimising bundle offers / quantity breaks Understanding of pricing psychology and value stacking Bonus: Experience working with supplement or FMCG brands Bonus: Familiarity with UK compliance considerations for supplements Deliverables CRO recommendations with reasoning Updated bundle/offer layout (live or staged) Copy suggestions for each offer tier Optional: A/B test setup or test plan Project Type Initial optimisation project Potential for ongoing CRO work if results are strong Please Include in Your Proposal Examples or case studies of Shopify CRO work Any results achieved (conversion rate, AOV, etc.) Your suggested approach for this project Apply tot his job