Senior Strategic Insights Manager
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about. Job Summary: Hulu’s Consumer and Market Insights team is seeking a Sr Strategic Insights Manager (Product) who will be an outstanding addition to our team. In this role at Hulu, you will be a dedicated research resource in support of driving forward Hulu business priorities via improvements and innovation to the Hulu experience. The right person for this role is a collaborative partner to the business, has strong project management skills, and can use insights to inform both strategic and tactical decision making. If you are someone who is passionate about driving decision-making by bringing the voice of the consumer to the boardroom, then this is a great role for you. This position will be on-site in Santa Monica, CA up to four days/week. What you’ll do • Partner with business stakeholders, particularly in the product and design orgs supporting Hulu, to develop a research roadmap that supports their business objectives as well as the overall business priorities of Hulu. • Lead the complete process of planning and executing qualitative and quantitative research studies, from development of the research instrument and survey programming to data analysis and presentation of findings. • Develop insights to impact key KPIs related to subscriber engagement, content discovery, customer satisfaction, app usability and subscriber retention. • Conduct a balance of broad, strategic research aimed at pushing thinking forward as well as more tactical projects to understand the impact of initiatives on the business. • Guide and mentor more junior researchers on the projects relevant to this area of scope. What to bring • BA/BS preferred or will consider commensurate years of experience • 5+ years of custom research project experience, preferably with some years dedicated to research on digital product experiences • Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time. • Experience with A/B testing and integrating primary research into the testing process • Knowledge of a variety of market research methodologies and their applications • Strong data analysis skills on large quantitative and qualitative datasets • Strong presentation skills, focused on telling a story with insights • Strong problem-solving and critical thinking skills to apply to research and business questions • Proactive, adaptive, and collaborative work style Disability accommodation for employment applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability. The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world. The hiring range for this position in CA is $111,000.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Apply Job! Apply tot his job