Senior Specialist, Paid Social Media – Creator
Job Description:
• Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.
• Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas.
• Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads.
• Collaborate with agency partner on always-on and seasonal creator campaigns.
• Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification.
• Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager.
• Report on key performance indicators; deliver clear readouts and recommendations to scale or pivot.
• Own paid social audience strategy; build segmented prospecting and retargeting with smart exclusions, recency/frequency, and sequential creative to optimize ad efficiency.
• Ensure brand safety, FTC-compliant disclosures, content rights management, and privacy best practices.
• Collaborate cross-functionally with Brand, Product Marketing, Comms/Legal, Creative, and regional teams to align messaging and campaigns.
Requirements:
• 5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end
• Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results
• Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads
• Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams
• Strong analytical skills and the ability to turn data into action
• Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines
• Proven excellence in audience development and targeting strategies
• Excellent brief writing, communication, and cross-functional collaboration skills; high attention to detail and a results-driven mindset
• Experience managing paid social media budgets
• Ability to discern how much budget should go toward campaigns and when
• Exceptional organizational skills and ability to work independently in vague situations
Benefits:
• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
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• Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.
• Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas.
• Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads.
• Collaborate with agency partner on always-on and seasonal creator campaigns.
• Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification.
• Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager.
• Report on key performance indicators; deliver clear readouts and recommendations to scale or pivot.
• Own paid social audience strategy; build segmented prospecting and retargeting with smart exclusions, recency/frequency, and sequential creative to optimize ad efficiency.
• Ensure brand safety, FTC-compliant disclosures, content rights management, and privacy best practices.
• Collaborate cross-functionally with Brand, Product Marketing, Comms/Legal, Creative, and regional teams to align messaging and campaigns.
Requirements:
• 5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end
• Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results
• Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads
• Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams
• Strong analytical skills and the ability to turn data into action
• Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines
• Proven excellence in audience development and targeting strategies
• Excellent brief writing, communication, and cross-functional collaboration skills; high attention to detail and a results-driven mindset
• Experience managing paid social media budgets
• Ability to discern how much budget should go toward campaigns and when
• Exceptional organizational skills and ability to work independently in vague situations
Benefits:
• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
Apply tot his job
Apply To this Job