Senior Segment Marketing Manager, Enterprise

We’re UserTesting —the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100— UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together. The Team You’ll be part of the Segment Marketing team, a strategic group of marketers who own go-to-market success for our key customer segments. This team brings deep curiosity, cross-functional collaboration, and a focus on results—partnering closely with sales, product marketing, and demand gen to ensure our messaging and experiences truly land. You’ll be surrounded by smart, driven teammates who love testing, learning, and iterating together. What We’re Looking For Strategic thinker with deep understanding of the enterprise buyer journey and how to engage complex organizations Experience owning integrated marketing plans that drive awareness, pipeline, and revenue within Enterprise accounts Familiarity with account-based marketing (ABM) frameworks and experience activating 1-1 and 1-few programs Strong collaboration skills with a proven track record of working side-by-side with sales on account strategy, messaging, and activation Ability to execute campaigns across multiple channels—digital, email, events, executive experiences, and more Hands-on experience creating compelling content and messaging tailored to enterprise buyers Strong project management skills, with the ability to juggle multiple initiatives and timelines Comfortable with marketing tech tools like Salesforce, Marketo, 6sense, and analytics platforms Results-driven mindset with a focus on measurement, optimization, and continuous improvement Experience in B2B SaaS, particularly within industries like banking, retail, CPG, or software, is a plus Don’t meet every single requirement but excited about the role? We encourage you to apply! Research shows that individuals from underrepresented groups may hesitate to apply unless they meet 100% of the criteria—but you may be exactly the right fit. We believe diversity drives innovation and we’re building a team that brings a variety of backgrounds, experiences, and perspectives. Application Process Here’s what to expect: Meet with a Recruiter Meet the Hiring Manager Participate in a Skill Interview and Stakeholder Interview Offer Stage Accommodations At UserTesting , we’re committed to providing inclusive and accessible experiences for all candidates. If you need accommodations at any stage of the hiring process, please contact us at [email protected] . We’re happy to help. UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable. Originally posted on Himalayas