Senior Sales & Digital Marketing Specialist

Description About Snapscale : Snapscale is a HIPAA-compliant managed outsource staffing solution serving healthcare practices and other industries in the U.S. Our focus is delivering top-tier virtual staffing with white-glove service. We are seeking a highly skilled, senior-level Sales & Digital Marketing Assistant to support our growth initiatives across digital channels and assist in lead generation and sales engagement. Role Overview: We are looking for a strategic and tech-savvy professional who can seamlessly blend digital marketing expertise with proactive sales support. This role requires someone who can creatively source, identify, and connect with potential leads online — not just by scraping data but by diving deep into social media groups, forums, and industry-specific communities. In addition to organic outreach and lead nurturing, you’ll also manage paid digital ad campaigns across Facebook, Google Ads, and LinkedIn — from setup and targeting to performance reporting and optimization. The ideal candidate thrives in ambiguity, knows how to find the right audience, and isn’t afraid to dig deep to identify high-value targets. Key Responsibilities: Social Media Lead Generation: Identify and join niche industry groups where potential clients are active (e.g., Facebook Groups, LinkedIn Groups, Reddit threads, Slack communities, Quora). Create and manage outreach strategies to engage these communities without being spammy. Research and source contact information from company lists, CRM exports, and lead sheets, then match or find them via LinkedIn, Facebook, etc. Monitor trending discussions in relevant online communities and insert Snapscale into the conversation where appropriate. Sales Support & Prospect Engagement: Assist sales team with LinkedIn outreach, message sequencing, and custom connection requests. Follow up with leads via email, LinkedIn, and CRM tools based on sales priorities. Maintain and update prospect lists in CRM with latest interaction data and notes. Set up reminders and nudges for sales reps to follow through on warm leads. Marketing Campaign Execution: Repurpose blog content, webinars, and client testimonials into short-form social content. Schedule and post consistent updates across Snapscale ’s LinkedIn and Facebook pages. Help build mini lead-gen funnels via organic strategies (e.g., free downloads in groups, poll engagement, question-based outreach). Work closely with the marketing and design team to launch micro-campaigns around specific industries (e.g., Physical Therapy, Optometry, DPC clinics). Digital Advertising: Set up and manage paid advertising campaigns across Facebook, Google Ads, and LinkedIn. Define campaign goals, audiences, and creatives; continuously monitor and optimize for performance. Report on ad spend, engagement metrics, cost-per-lead (CPL), and conversion rates to guide strategy. A/B test ad creatives and landing pages to improve results over time. Requirements Marketing Tools & Technologies: CRM: Go High Level (GHL) or HubSpot preferred Social Tools: LinkedIn Sales Navigator, Facebook Group Tools, Phantombuster or TexAu, Hootsuite or Buffer Research Tools: Apollo, ZoomInfo, Lusha, Hunter.io, Skrapp Content Tools: Canva, ChatGPT, Copy.ai (or similar for message templates) Ad Platforms: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager Productivity: Google Workspace, Slack, Trello or Monday.com Required Knowledge and Experience: 5+ years of experience in B2B digital marketing, lead generation, or sales support Demonstrated success running paid digital advertising campaigns across major platforms Deep understanding of social selling, community-led growth, and cold outreach Proven experience targeting niche industries — ideally in healthcare (Physical Therapy, Optometry, etc.) Familiarity with how healthcare clinics and their owners communicate online Excellent written English for social messaging, engagement posts, and email follow-ups Highly independent, organized, and resourceful — expected to find and own your own tactics Bonus Skills: Experience managing or supporting U.S. sales teams Familiarity with HIPAA compliance and working with U.S.-based healthcare businesses Experience launching organic and paid micro-campaigns in niche B2B verticals Originally posted on Himalayas